The Role and Importance of Advertising

967 Words4 Pages
Contents:
1.Investigate the role and importance of advertising 1a.Explain and demonstrate how advertising can be designed to differentiate,remind,inform and persuade……………………………………. .page 3 1b.Evaluate appropriate uses and applications for advertising in two given situations…………………………………………………………………page 3 1c.Evaluate the role,organization and functions of agencies in the advertising process……………………………………………………………...page 3

2.Asses the role of below the-line-techniques and how they are used…………page 3 2a.Differentiate between the characteristics and objectives of the various below-the-line promotional
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Explain what type of company S & A is and why it matters in regards to the product

3.A new soft drink * ENERGY DRINK LEMON+VITAMIN C
A new energy drink that is suitable for sport active people on age starting from 20 to 40 years old. MALES? Femaales? Be more specific. You need to define you rtarget group and market segmentIt’s made by the idea of boosting energy..It gives you the every day needed vitamin C,which in other case you are taking it by eating oranges and lemons. The great thing about it is that there is not a lot ifh sugar, because of the vitamin C which is makes it natuarally more sweet.

Target group: active people-20-40 years old, students THIS IS NOT COMEPLTE
Positioning strategy; price and quality? You need to exaplain each of these
ADVERTISING OBJECTIVES: Helps people who are doing sport activities to get some energy for their training THIS IS NOT ENOUGH
GOOD ADVERTISING TRICKS: street marketing,supermarket marketing and also advertising in gyms and dance schools? THIS IS NOT COMPLETE YOU NEED TO INCLUDE TWO SAMPLE ADVERTISMENTS
Include a SWOT for your product

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