The Role of Internet in Marketing

“The Internet-the vast network of telephone and cable lines, wireless connections, and satellite systems designed to link and carry digital information worldwide was initially described as an information superhighway.” (Campbell pg. 41). The Internet allows for ease in communication within e-mails, but it also guarantees the easy availability of information. Being able to access the Internet no matter the location is a great tool to have.

MKTG 364 – Internet Marketing: Your Article Presentation # 1 is due this Friday, September 11th. Let me know if you need to contact a tutor to help you to complete

In the text, the author gives a historical overview of the internet. He tells us that the internet was not an overnight phenomenon and not a single person’s efforts. He gives us a timeline of the development of the internet and the degree of changes it went through to give us the internet that we have today.

Over recent years, The Internet has progressed into such a factor as source of intelligence as well as a great marketing tool that is capable of reaching almost any user. We now see that the Internet sensation has become a source for collecting suitable info or knowledge and changing data into lucrative results at a much faster rate for many organizations and individuals in this progressive era of the twenty first century.

In Jonathan Koppell’s essay, "On the Internet, There is no Place to Hide," he argues that there is a complete elimination of electronic privacy worldwide. However, Koppell fails to realize that the Internet has completely changed the way people communicate, do business, learn, entertain, shop, and do just about anything in today’s world. The Internet has revolutionized the way the world does business on both a local and global level. From recruiting employees to gathering data on the competition, the ways businesses utilize the Internet are numerous, as are the benefits of the Internet to the business community. Businesses can now market a product from cell phone contracts to books to anyone through E-commerce websites.

M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

It’s hard to imagine the world without the Internet as we know it today. We use it for everything, from conducting research, paying our bills, exchanging messages with others and setting up our fantasy football teams. There’s

The Internet is the most popular network around the world. It started in 1969 and is provided by the National Science Foundation (NSF). Also, it offers a variety of information and services. Around 40% of the world population has an internet connection today. Therefore, People is not only use internet for searching information or ideas, it also provide as a fast and effective means of communication. People can share information fast and clear among each other. Internet offered the world with a lot of important information and entertainment hence making easier and cheap for individuals. Internet helps

The internet has become a key factor in the success of a lot of businesses in recent years. In the following assignment I am going to explain how internet marketing has made Tesco’s business more efficient, effective and successful.

There is no question that the internet has had a tremendous impact on today's society. The internet was first invented in the early 1960's with the intention of enhancing the computers used by our nation's military. This first form of internet was named "Arpanet" and was successfully established in the 1970. In its early stages Arpanet could only be seen at military bases and a few college campuses. As time went on many private companies began to show interest in the internet as its popularity was steadily growing. The number of host computers which store information and relay communications to internet users went from 23 hosts in 1971 to 10 million hosts in 1996. Today approximately 200 million people in over 150 countries are connected to the internet. As a new generation grows up as accustomed to communicating through a keyboard, life on the Internet will become an increasingly important part of life on Earth.2

Ahmed Haibe Business BTEC Level 3 Unit 12 P1- Describe the role internet marketing has within a modern marketing context P2- Describe how selected organisations use internet marketing Introduction In this assignment I will describe the role of internet marketing within a modern marketing context, I will also be describing how EBay uses internet marketing. Marketing Mix The marketing mix is based in a combination of the 4 Ps: product, place, promotion and price. These are ideas to consider when marketing a product but the 4 Ps are extended to the 7 Ps because many businesses do not sell physical products, they provide services that customers can not touch or feel. The extended marketing mix consists of 3 Ps: people, processes and physical evidence. Product Product- This

In today’s world Internet has become one of the most important mediums of communication. It has become the lifeline of our survival. It has removed the entire social, economic and physical barrier and has immense effect on our day to day activity.

Knowing all of this and how far the internet has already come…I realized how much farther the internet really has left to go. In a small window of time, the internet has had an extraordinary impact on how people live their daily lives. It gives the human mind the capability to access new ideas, information and endless possibilities. Which leads to the chronological question, if this is what the internet can do now, what will the future of the internet look like? Even though the internet has already had a significant impact on society thus far, nobody saw it coming even though everybody could predict it. In a world that is constantly changing, the internet is constantly adapting. The true computer revolution has begun but only cracked the surface into the boundless levels it has the capability to reach. In the future the internet will expand in three major areas, speed, intelligence and connection.

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;