The Role of Packaging in Strategic Marketing

Packaging involves designing and producing the tin or bottle for a product. Packaging contains two levels. The primary packaging is the container for each individual product. For instance, A&W uses bottle with variety of sizes to fill the root beers. Plastic bottle can prevent leakage problem and can keep it once couldn’t finish it at once. The secondary packaging contains the quality of the product. A&W uses different colours and designs to wrap the bottle to differentiate the function of products. For example, white is for “Diet Root Beer with Cream Soda” and golden is for “Root Beer with Cream Soda”. The difference of packaging designs conveys the characteristics of the brand. Besides, this packaging can provide correct and useful information

Packaging has become key to the success of a product as proven by kellogg’s cereal, many alcohol brands, and almost as many toilet paper brands. Thomas Hine’s article What’s in a Package explains the reasoning behind packaging why it is an influential as it is. Without packaging most products would be nothing. Companies have learned how to appeal to human emotions in order to increase the sales of their products. These are things that the average person does not even realize catches them because it is done subconsciously. Without the amount of time that is put into designing packages most products would not be as informative as they are now. Customers would have to spend more time looking at things to figure out if that is really what they want. With the competitive atmosphere packaging has created it makes shopping that much quicker and rakes in more profits for the companies. Thomas Hine has given people an inside look at how important packaging really is and has shed a completely different like on consumerism

Construction – Boxes, all sizes and shapes – cereal boxes, tissue boxes, appliance boxes, packaging,

These are ideas to consider when marketing a product and shall be described in more detail below:-

In the essay, “What’s in a Package”, written by Thomas Hine, the author describes how we live in a world unaware of what’s right under our noses when it comes to consumers and buying items in packages. He explains the many ways packaging is relevant in our lives and how much of an impact it has on us without us even knowing. He illustrates packaging as something that has evolved and is still evolving over time and something that plays a huge role in why we buy the things we do. First, the author introduces how everyone has the desire of wanting to buy things, regardless of where it may be or what it is. He mentions that the businesses selling these items are not only getting you buy their product but also believe they they will benefit us in some way, shape or form.

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

Packaging material is the main shield for your fragile items. If not used properly, you risk experiencing breakage. Sufficient materials include, newspaper, packaging sheets, bubble wrap and extra cardboard.

For example, packaging materials such as glass, paper and board, plastics and metals help protect the food item from UV rays/ light during the transportation process. By allowing this, helps prevent the growth of micro- organisms within the product. As well as this, packaging helps prevent rancidity in fats. If rancidity is not prevented, unpleasant odours and flavours within the food item are present, resulting in the wastage of the good. Along within this, packaging helps prevent the cross contamination of goods, when being transported from one area to another. Therefore, the Agriculture and Fisheries sector benefit from packaging, as they are able to prevent the wastage of products being transported, as well as being able to uphold a high reputation of the business by marketing high-quality goods.

the name, the slogan and every detail that you could imagine. With the name and business idea finalized, the ultimate challenge was how to present the product to the customer. In this day of age, the quality of a product does not matter as much as it's appearance, but our goal was to make a quality product that looked great and also

5. In what ways does the product’s packaging need changing when the product is being marketed in another country?

The proliferation of packaging products and poor product education has caused confusion among end users. US consumers have traditionally viewed packaging supplies as a cost-saving resource. Consequently, packaging engineers are accorded high status and influence roughly 40% of material purchase decisions. The US market is experiencing strong growth, driven in part by the growth of the coated and uncoated bubbles segment. However, AirCap's market share remains stagnant (Appendix A).

In mexico they used three kinds of packaging: primary packaging, secondary packaging, and shipping packaging. Primary packaging contains the product itself and is the immediate and required container. Secondary packaging is the material that protects the primary package and is discarded when the product is about to be used. Shipping packaging refers to packaging necessary for storage, identification, and transport. It is discarded when the product reaches its destination. Packaging operations are usually performed at the manufacturing site.

Changes witnessed over the last few years on mode of packaging and its economic impact.

After television ads, packaging is the most effective form of marketing foods for children. Packaging attracts kids with color, fun characters that they can relate to, and toy prizes in the box that may cause the children to just want the toy

     Not only would emphasise on the variety of colours but also the packaging of the product.