The Role of Radio in Propagating Culture

12040 WordsJun 2, 201349 Pages
TITLE PAGE THE ROLE OF THE RADIO IN PROPAGATING CULTURE IN NIGERIA BY LEGHEMO JOY EZEMOKUMO MC/2006/129 A PROJECT RESEARCH SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF MANAGEMENT AND SOCIAL SCIENCES IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCE (B .Sc) DEGREE IN MASS COMMUNICATION. CARITAS UNIVERSITY AMORJI –NIKE ENUGU STATE AUGUST, 2010 THE ROLE OF RADIO IN PROPAGATING CULTURE IN NIGERIA (A CASE STUDY OF KOLUAMA, BAYELSA STATE) BY LEGHEMO JOY EZEMOKUMO MC/2006/129 THE DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES. CARITAS UNIVERSITY, AMORJI – NIKE ENUGU STATE. A PROJECT RESEARCH SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION, FACULTY…show more content…
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Culture entails the way of life of people culture is the total way of life of a people, culture can also be defined as the identity through which a particular set of people are identified. Every society, no matter how civilized or uncivilized has its totality and way of life. This pattern or way of life is carried on from one generation to another. It is technically and naturally impacted on to the young one’s through various channels of communication Of which one of the outstanding is the electronic media which is the radio and television. Which ever way the electronic media which is the radio intends to pass the messages, it is important to know that it is through the media which is the radio that the targeted audience can be reached. Communication according to Nsude and nwosu et al (2006: 266) is
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