The Role of Trust in Internet Privacy Essay examples

Moreover, consumer tracking captures yours age, ethnicity, sex, and your body language. Of course, business owners promote the overall goal is to use consumer tracking to get you to spend more money. Consumer tracking in business is a complexed matter. It has raised controversy and is the major topic of ethics in America. Some of the common topics relating to consumer tracking is this invades my privacy, it pressure selling, and discriminatory business practices within the communities (Green, 2008).

In today’s world, Privacy and Security comes hand in hand with internet. Technology allows us free speech and freedom of information over the internet, by imposing strict laws and policies regulating the privacy and security of our information. According to Richard Clarke, free expression over the internet and its privacy are two sides of the same coin (Privacy and security(n.d.)). Writing blogs, uploading posts, comments or pictures on Facebook, Twitter, Instagram, networking or sharing links on Linkedin are all considered as our free expression and its security is our right. Individual right to

When you use our online purchasing services, you may be asked for personally identifiable information such as your name, address, date of birth, email address, telephone number.

As Justin Brookman says, “‘Without a framework in place to assure everyday consumers of the ability to limit the collection and retention of the minutiae of their lives by unknown third parties, any sense of a realm of personal privacy may completely evaporate’” (Tapscott 119). There should always be some sense of mystery in the world. Third party sources often find a way of getting information that Internet users did not give them express permission to. The flow of information goes further than most people realize, which is where the dangerous invasion of privacy comes in. A sharing is caring mentality is all good and fun until a third party uses it against you. We should beware the extent to which our information can spread without our

Whenever you are talking about privacy on the internet it is something that can't be taken lightly. With one click all of your information is put into a network, and you never know who’s hands it could end up in. First you must always question if a page needs your information. Why would they need to know who you are? Second, if you do happen to give them your information you must also consider where that information will go or end up.

I am pretty sure as a human being trying to live a successful, and a life worth living everyone wants their information to be protected as much as possible. Things such as credit card information, birth records, bank information, basically anything that has to do with money or someone’s private life

Over the past few years, the development of the Internet and the intrusive surveillance capabilities of these technologies have caused privacy to become a major political and social issue for millions of Americans who go online.  Companies employ a variety of tools to gather marketable information on American citizens.  Most of the use of this information is for personalized advertisement and to create databases of target audiences.  While these activities may appear to be nothing more than annoyances for a majority of Americans, there is the hidden danger of the loss of privacy.

Privacy is an increasing issue that is at the heart of many debates, companies like Facebook profit form the oversharing of personal information because of targeted advertising. To illustrate, let’s say that you were online shopping, and you look up ‘red dress’, then you log on to Facebook. Facebook will show

How would you feel if I told you that I know almost everything there is to know about you – from your occupation to the brand of toothpaste you use, from your IQ to your culinary tastes, and so on – even though you have never met me, and possibly were not even aware of my existence? Most people would immediately state that they would feel violated, stripped of their individuality. Yet millions of people browse the Net day after day, blissfully ignorant of the fact that that they are always being monitored by someone to some degree. By selling you items and/or services, Amazon.com knows your reading preferences; your favorite online grocery store knows what kind of toothpaste you prefer; your university knows

We live in a society where we are watched constantly by social media, twitter, employers and even shopping surveillance cameras. Although each outlet has its different uses for watching, there are pros and cons. Social media may share life styles or events with users with just a touch of a button or a click of a mouse. We use Twitter to monitor or see what updates there are regarding our friends, family, or celebrities, which is a form of surveillance of people’s lives. An employer keeps a watchful eye on a new employee to make sure they are the right fit for the company or can also watch to make sure their assets are secure. Surveillance is mostly thought of as monitoring assets, but what about the true assets it monitors, the consumer at a store. Consumers are the bread and butter of the store, without the consumer, there are no sales, and if no sales then there would be no store. I refute the claim that the retail anthropologists’ surveillance of consumers is manipulative or unethical. In fact, the surveillance of consumers can help both the retailer and the consumer by providing videos which show what products the consumer wants and buys, it can help the retailer place quality products in appropriate organizational areas, and provide not only the consumer, but the retailer with an overall superior shopping experience.

If an individual does not want their personal information on the internet, they are allowed to not have such information circulate the internet without their own consent. See Lake v. Wal-Mart Stores, Inc., 582 N.W.2d 231 (Minn. 1998) (citing Restatement (Second) of Torts §652B).

Many of us think that we are living in a state of safe technology where no one is following you when you are online shopping, going on your social media pages, such as Facebook, or searching for online travel deals. How can a customer protect their privacy? “Mapping, and Sharing, the Consumer Genome” written by Natasha Singer, will tell us how the digital marketer provides sensitive information such as age, gender, race, ethnicity, interests, place of residence and purchases, and how it is being used, along with the concerns the consumers will face (Singer, 2012). The author proved her points based on her research, interviews and an expert opinion on a particular company called “Acxiom Corporation.”

Many users are subject of Security and Privacy on the Internet issue. The term "information" now is more used when defining a special product or article of trade which could be bought, sold, exchanged, etc. Often the price of information is higher many times than the cost of the very computers and technologies where it is functioning. Naturally it raises the need of protecting information from unauthorized access, theft, destruction, and other crimes. However, many users do not realize that they risk their security and privacy online.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Privacy concerns on the web have become an undesirable consequence that people face with cyber technology. The ability of computers to gather and store unlimited amount of information from the internet raises privacy issues concerning an individual’s informational privacy. A person’s right to informational privacy is the ability to control the flow of their personal information, including the transfer and exchange of that information. An invasion of informational privacy denies people the right to control who accesses their personal information. Many internet users are unaware that they are more likely to compromise their privacy when using the internet services such as search engines and social networking sites. The internet provides access to an incredible amount of information from all over the world. Some internet users use the internet exclusively as a source of information while other internet users use the internet to create and disseminate information for others to use. However, the vast amount of information floating on the internet would not