The Roles And Differences Between Marketing And Public Relations

. PR, marketing, and advertising are used in Consumer marketing by working together to build consumer demand for products, and maintaining lasting relationships between the organization and their stakeholders. “Marketing has traditionally relied on paid advertising to reach the consumer base for products or services” (Swann 277).

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

o Public relations is the practice of managing the spread of information between an organisation (eg a company) and the public. For example; print, online and reputation management campaigns.

SB: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics

According to the above statement that marketing communications has to be thoroughly evaluated through various communication disciplines to provide better quality of communication to the public. So every marketer should use quality modes to clarify his customers. “One explanation of why this targeting works is due to the shared cultural knowledge displayed in the marketing communication In other words, the success of targeted marketing is driven by a consumer’s inference of similarity between some aspect of a company’s communication effort and themselves” (Aaker, Brumbaugh, Grier 2000; Brumbaugh 1997).target market has the importance.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

And in accordance with Curtis (2011), public relations is establishing effective relationships in long time between private person and organs. (Curtis, 2011) Public relations consist of two parts. The first part is the two objects that are public and organization. Public means people including company’ customer, supplier and investor. Public also consist of medias. Organization means corporation, firm, company, or institutions. The second part is relation. The relation means relationship, communication, or passageway. Public relations means relationship between public and organizations. According to Tymson’s opinion (2008), public relations is building and sustaining comprehension between public and organizations by cogitative, designed, and continuous struggle. (Tymson, 2008) And organizations and the public establish benefits contraction together by communicating strategically of public relations. (PRSA, 2009) The relationship aims to let organizations learn public and public learn organizations at same time. Public relations is a bridge of communication between public and organizations. The aim of public relations is making money by contacting companies and public. Public relations is not only relationship between public and organizations but also function of

PR agencies and advertising agencies share the same goals: promoting clients and making them seem as successful, honest, important, exciting or relevant as possible. But the paths to creating awareness are vastly different.

Public relations is regarded as more subjective, serving the interests of the client first and foremost’ (White & Hobsbawm, 2007)

Marketing and PR worlds are vastly related but somehow still are kept separate. There seems to be an un-crossable DMZ line we just cannot transverse. No matter how many times we group the two into the general “integrated marketing” void, there is a politically correct animosity between the two; at least in the scholastic circles. The marketing department takes us PR folk for airheads who just don’t have the mind-works for numbers and business crunching. We on the PR team secretly call the other side uncultured brutes (how dare they communicate as they do without considering all the repercussions! UGH!). Marketers are good-for-nothings who throwing vast budgets away on advertisements and promotions with no real savviness. PR fairies have a knack for evaporating on the spot the minute anyone mentions measurement or ROI. Say ‘KPI’ in any PR discussion and you will either be met with looks of confusion or disgust (dependent on how much real world experience the person boasts, of course). End of day, we are just as different as cats and dogs, though we refuse to admit that we serve the same purpose.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Thus we see that the basic principle of public relations is to act in the right way, seeking the integration of business objectives with the objectives of the public, including correcting distortions that arise in the pursuit of that rapport. This principle, as we show below, involves all aspects of business strategy, is completed by adding to it the communication techniques, helping to show the public the right actions undertaken by the company.

Public relations is forcing on communicating with others, managerial effort the relationships, mutual understanding between international public and media and target audience throughout the media, also, to creating a good rapport with the public. Public relations and advertising have relationships but an entirely different method. Advertising is meant an organisation paid for promoting their business through media. With all the announcement will be a post on the internet, radio and TV that communicate with audiences. Payment can control all the message, when or where the announcement through the media to the public. On the other hand, public relations is create by organisation and gain publicity in the media. It targets the audience’s attention

A market analysis is a method used to determine the current market and understand the competition. By analysing what’s trending you can use this to identify an audience, and improve sales by creating what people want.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.