The Roles Of Latinas On Television

The George Lopez show is truly one of a kind. Only two sitcoms in the history of television have been completely cast by Hispanic Americans, “The George Lopez Show” and “Greetings From Tuscan.” The two shows combined account for 44% of all Latino characters in prime-time television, an enormous number considering the amount of shows that air every week. Only 4% of Hispanics make up the cast of prime-time television shows, a miniscule amount considering that

The 4th Episode of the documentary Latino Americans: The New Latinos, claimed that many latinos groups, such as Puerto Ricans, Cubans, and Domicans, that migrated to the United States had made a huge impact in America's culture and Society. One of the evidence that lead to the the main claim of the video was the story of Rita Moreno. Rita Moreno and her family moved to New York City to have a better life than in their home country, which was Puerto Rico. Puerto Rico was greatly affected by The Great Depression in the U.S, so many Puerto Ricans migrated to the U.S, which included Rita’s family. The young girl wanted to became an actress in Hollywood because that was every young teenage dream during The Depression. Eventually, she made it into Hollywood, but in her movies, she was portrayed as a typical woman from

The Latino and Hispanic population continues to increase at a lower rate every year in the U.S., they account for a large portion of the population. However, it hasn’t change the portrayal of Latinos in the media. Often, the Latino community is shown in a negative light that doesn’t represent the reality of this community. The main goal of this paper is to show and understand how the media portray Latinos and ways to solve the problem.

Reports show that Latinos are the most underrepresented ethnic group in film affected by stereotypical issues shown via pictures in our heads and through watching. I concur with this information as stereotype starts from a personal level, which is definite through meditation, this does not include all the negative traits portrayed by the out-group. Although we have some general stereotypical agreements within in-groups that cannot change. This stereotyping is evident in a case where a foreigner defines Bandido accurately while a (North) American will involve them with laziness, being dirty and all sorts of negativity on them. These findings make me feel that Latinos and Americans will always be contrary to their film industry.

What is the image of the male Latino American in the media today in television, in the movies, and in other media? Is the male Latino represented fairly in American media? And if he is often presented as a stereotype, why is he portrayed in stereotypical situations? The answers to those questions come from a number of sources that will be presented in this paper.

Cultivation Theory was developed by George Gerbner, and it speculated that the longer people watched television, “the more likely their conceptions of reality will reflect what they see on television” (Lett et al., 2004, p. 40). This way of thinking emerged when television gained popularity during its younger years, and people started investigating the long-term effects of watching television.

As society continues to advance, it is evident that technology is vital to the facilitation of everyday living. In today’s media, minorities are constantly being represented in a negative light. Those who fall victim to this tend to be Latinos and African Americans. In the news, there are many aired reports of acts of violence that are portrayed as being committed either by an African American or a Latino. Entertainment media also does its part in showing minorities through negative stereotypes and are underrepresented in important leading roles. Both tend to be seen as antagonist characters or minor characters, while others, such as Anglos usually play leading protagonist roles. Mass media has an influence on how society sees Latinos and African Americans because these perceptions of minorities are constantly shown. Sociological studies on the content analysis of mass media have confirmed that negative portrayal of minorities helps to perpetuate radical prejudices and sustain their low status. Furthermore, it is important for Latinos and African Americans to be given equal opportunities to be positively portrayed.

One's view of the world is formed through life experiences and interactions within social institutions of which media plays a central role. People begin to shape their own ideas by learning about the world through media. The ability to manipulate what

Television and film is a huge part of American culture. As the “face” of America changes, it is expected for our media to reflect it. Unfortunately, this is not the case. Since the beginning of film, minorities have been misrepresented and underrepresented. While there has been a significant increase in minority actors since the beginning of film, there is still a huge underrepresentation present in American television and film. Our media needs to reflect out diverse country. This topic is always important and relevant because race, gender, and sexuality, in general, have been issues throughout the growth of television and film. Even today, minorities are subject to

their culture. Television over the years has molded the minds of its viewers – young and

Media, one of the most influential reflections of culture, under represents women and displays them in stereotypical positions. Paula Lobo and Rosa Cabecinhas, Professors of Communication at University of Minho, highlight sex-discrimination within the media in

Hollywood viewed Latina women negatively. Latin American women are often portrayed in American cinema and television usually as overemotional, sexual objects or stupid and ignorant people. The Hollywood roles that portrayed Latin women translate them being passive, feeble, unintelligent, and dependent on their men. They are often stereotyped with less authority, such as housemaids, servants and prostitutes. Berumen motions that women were not only object of ethnic stereotypes but also outright sexist misrepresentation (p.12) This all goes back to the affect of the Spanish colonialism as it affected the way that women are viewed and portieres nowadays. According to Ovalle, the myth of the Hollywood Latina buries the colonial and imperial history

Movies have depicted Hispanics as humorous buffoons, lazy peasants, and vicious bandits. The Hollywood motion pictures seem to ignore the positive impact of Hispanics to the American culture and life. The directors cast Mexicans for the roles of vile screen villains who rob, murder, cheat, gamble, among other vices. The films also show Hispanic women as temptresses or senioritas, which translates into dependent, unintelligent, feeble, and passive individuals.

The popular culture particularly visual media affects our opions and attitude towards race and racial minorities group. our assumptions about race and racial minorities are both successeded and reflected in the streotypes presented by the visual media. i strongly believe in the George Gebners scientific examintaiton of televison that how we perceive ourselves and how we view those around us are affected by what we see on television. Visual media has such a heavy impact on us that even though they present a grossly distorted picture of the real world. people tend to accept more readily than reality itslef. the popular culture deals with symbolic realm of social life, the image which it creates, represents

The two theories are similar in their function both predict and theorize that media institutions have an influential effect in the development of