The Romney-Ryan campaign presents its advertisement Strong America as an appeal to logos, which is

After reviewing a few videos based on United States Army propaganda while on a popular media site it was quite eerie, since I am currently enlisted within the ranks. The Army is also something that you normally see in various forms such as billboards, television, and of course the actual soldiers. I would like to examine the whole concept of what the videos represent and how it grasps the attention of the viewer, audience, or consumer. If a person is somewhat or completely against the military, after viewing the commercials the viewer might have second thoughts. Overall the videos organize the three rhetorical techniques in a unique matter to where it catches a person’s attention. I can easily say that in the area of Ethos, the videos do exceptionally well, and of course to the Army is very well known for many of its characteristics both in the homeland and overseas and of course the United States Army was established more than two hundred years ago in the year of 1775 a year before the Declaration of Independence! As for Pathos, it moves the viewer with its various scenes as it can be inspirational, motivational, intriguing, etc., hence why it could possibly change the view point of the person from bad to good, but ultimately it is up to the person watching. In the technique of Logos, it appears as a relation to the viewer and how the viewer could benefit from the military in many ways just by wearing a single uniform, or if you are person

The video entitled Army Strong depicted a combination of all three appeal. From the video logos was being portrayed as the video was typically marked by facts and data. The information was quite quantifiable and would enable one to make a rational decision about serving in the army. In portraying the pathos persuasion, the advertisement succeeded in lowering the often-perceived risk persons have of joining the army. As it relates to the ethos persuasion, the advertisement painted the United States Army as an entity that builds strong character, garners respect from the public and provides an avenue for career advancement. This essence was painted in my mind through the convincing data

The Ad Council’s main purpose of the public service announcement, “We Are America ft. John Cena |Love Has No Labels|” (2016), is to prove that even though Americans have differences, they share the same patriotism and should not be labelled or discriminated but live equally within the United States of America. The main modes of persuasion consist of pathos by using the people in the background that John Cena is talking about as he walks down the street. Secondly, is ethos due to the celebrity platform status he has and is able to reach many among the American demographic. Lastly, is logos where John Cena explains why Americans need to look past differences amongst each other in the United States of America.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

‘Red, White, and Beer’ is a short two and a half page essay written by Dave Barry. On the surface, this essay seems to be for pure entertainment purposes. With its satirical concepts of imagery, one cannot help but laugh while reading this critique, and think that it is for entertainment only; maybe it is. However, I believe that he sincerely has issues with how America is portrayed in the advertisements created by major companies that target national pride, and love for one’s country in order to make a sell. Dave Barry’s rhetorical strategies of underlying declarative sentence structure, informal writing

The prominent appeals used in this video were pathos and logos. Michael Austin stated, “Most people are at least as governed by their emotions as they are by reason...they are even more likely to be motivated to adopt an opinion or course of action when logical appeals are combined with appeals that work on an emotional level” (661). The use of these two strategies is evident in the election where Adams and Jefferson were mudslinging each other in the newspapers. In a sense, this was to stimulate the minds of the citizens on their presidential choice, as well as incite concern in them with statements like “if you elect Jefferson, you will get murder...incest...your wives will lose their virtue” and also, “Adams is a hermaphrodite...Jefferson is dead”. These were specifically used because they would pull at the minds of the voters. However, pathos was a strong element is this video as it aimed to put shock in the viewers through language use or the reality of how ridiculous the mudslinging was during the election.

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

Renowned historian and classicist scholar Victor Davis Hanson’s January 11, 2012 commentary entitled “Heavy Price of Defense Spending Cuts: Nations That Choose Butter over Guns Atrophy and Die” warrants a thoughtful analysis of its merits and shortcomings by U.S. military officers entrusted with leading this nation’s youth while implementing our national strategy.

In his State of the Union Address for 2016, Barack Obama uses logical and ethical arguments to emphasize shared ground rather than partisan disputes. He also taps into the audience’s desire to feel better about themselves and their country. By using humor and irony, Obama paints his opponents into corners, out of which it would require outrageous extremism to effectively squirm away. At its best, this approach demonstrates how much Americans actually have in common in a culture dominated by ideologically polarized cable-news channels, Facebook, and cultural tribes that increasingly live and socialize apart from one another. The president's technique throughout the speech is to frame issues through a rhetorical jujitsu to persuade his opponents,

Due to a successful implementation of the rhetorical appeals logos and ethos and the usage of appropriate language, Molly Worthen’s article is more effective than Lisa Wade’s article. The usage of logos greatly supports Worthen’s claim because it clarifies the significance of her argument by providing credible statistics while Wade provides an uncited source to which she proceeds to harshly charge the audience. The application of ethos confirms the applicability of Worthen’s article to the audience and thus improves her eloquence whereas Wade requires further clarification for her use of ethos. Utilizing appropriate language worthy of academic standards positively impacts the effectiveness of Worthen’s article as it accurately depicts the author’s

In 2004 launched a campaign ad entitled “Patriot Act”, this was part of Bush’s Strategies, that points out Kerry is soft on support against terrorism. The ad points out the Patriot Act is an important tool used to win the War on Terror, it highlights that John Kerry’s continues to play flip flop politics with important matters regarding national security. Then intended thesis was centered on Kerry’s inability to make decisions, without turning around and voting for reforms and that would negate the Patriot Act. With a history of flip flop decisions it was an important part of the strategy to target John Kerry’s character, his indecisive decisions making and wavering loyalty to stick with commitments.

Donald J. Trump or Hillary Clinton to run the country. Both the Democratic and Republican

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

Barack Obama’s 2008 presidential campaign ad, “Seven”, shows the logical fallacy, red herring. Red herring is a diversionary tactic that avoids the key issues, often by avoiding opposing arguments rather than addressing them. In the campaign ad, it attacks John McCain on his understanding of the economic

In Marie Claire’s campaign advertisement, the magazine company graphically launches a campaign for the Reproductive Health Bill. Marie Claire incorporates specific elements within the ad, including imagery and metaphors, that help produce a powerful message to signify the stance the publication takes in regards to the bill. The advertisement further achieves this by strategically utilizing particular literary appeals, such as pathos, ethos, and logos, in a political context to both evoke feelings from the public and argue the case for readers to speak out and think for themselves when considering the Reproductive Health Bill Campaign. In the advertisement, the Marie Claire campaign largely uses the literary appeal of pathos to challenge the