The Rossafella Records Label (RRL) is an independent, multifaceted record label that aims to produce high quality audio and visual entertainment to a diverse audience across both national and international borders.
Located in Bondi, Sydney (NSW); RRL, will aim to capitalise on the growing music market across the country by bringing talented local acts to the forefront of the Australian music scene by allocating time and resources to their projects. In doing this it is of the best interest of both the record label and of the individual artists, that a creative environment is established that will allow for meaningful and innovative songwriting. This environment will include working with qualified audio engineers, producers and…show more content… This approach will then create a more unbiased approached to scouting talent. Choosing bands or artists that are ready for exposure by means of their musical expression instead of their stature financially.
All services related to the mixing, engineering, and recording of music will be completed by a professional audio engineer or producer of the RRL team. This allows the business to have maximum efficiency of its capital, also promoting the idea of a familiar aesthetic associated with the label. Whilst the sessions will be run explicitly by the RRL team, it has been chosen in an attempt to both lower costs and also to branch out the audio networking, to hold all recordings at already established studios such as 301, jungle and Linear studios. The Company will also hold a number of promotional events by renting out large bars/clubs that will concurrently promote Rossafella Records artists while generating a large stream of revenue for the business.
To achieve the goal of creating widely enjoyed audio entertainment, The RRL will engage in both traditional and online marketing techniques to promote each artist, all of their tours, their album sales as well as all online sales and merchandise sales. RRL will be the owner of all master sessions, copyright licenses as well as other licenses for its products. This will ensure that RRL will be rewarded with an immediate revenue stream whilst at the same