The Rugrats Analysis

Media as a whole has evolved alongside with the growth of technology, that give us new ways to interact with each other with social sites like Facebook, Twitter, etc… It also gives way for individual to get more information to get in touch with our culture. But often times, some of the information were given to us by media can be ignored and interpret it differently than the original meaning, especially the depiction of minorities in media. It is hard to watch any form of media in today's society without seeing some kind of injustice toward minorities or the representation portrayal of that particular minorities in the form of entertainment value without being analytical and invoke some kind of negative reaction toward that kind of representation.

I would argue that Dana Mastro’s 2015 article titled ‘Why the Media’s Role in Issues of Race and Ethnicity Should be in the Spotlight’ makes an important contribution to our understanding of the media’s role in the construction of perceptions of racial and ethnic groups and how these perceptions effect the social position of the people that they are about .This is largely because the media plays a huge role in an individual’s daily lives and it is very difficult to avoid its influence, at least partly, due to its frequency at which it is consumed. Moreover it provides a very good overview of many of the issues regarding race and inequality which makes it very good for Its intended purpose, to encourage further research into the area as the writer sees it as important. First Mastro argues that ‘media exposure has been determined to play a meaningful role in matters ranging from the construction and maintenance of racial/ethnic cognitions (and emotions), to expectations about intergroup relations, to policy decision making, to perceptions of self and identity’ (Mastro,D.2015.pg.1/2) .

The article is useful for this reason, it embodies the difference between ethnic representations, and racial representations. Then the source further explains that when two cultures come into contact, their attitudes and behaviors are modified. The article, makes a representation of how the TV sitcom “Fresh Off The Boat,” represents a wide variety of ethnic culture, while appealing to a wide variety of ethnic groups. This article is mainly targeted toward TV viewers, however, the main points are the representations of stereotypes. Stereotypes becomes a big deal when influencing our perception on a reality TV show.

People of all races enjoy a good film or tv show but, they sometimes are not being represented equally. Representation matters because, it is important to teach the younger generations about their race’s worldview on what they find normal. Kenneth and Mamie Clark conducted a psychological study where, “children were shown two dolls, one black and one white. They were asked to choose which one they preferred, which one was ‘bad’ and which one was ‘good.’ The results were the same across races: the children generally preferred the white doll and saw that doll as ‘good’…. but it is really no surprise if you look at the media these children are consuming”(The

Caucasians tend to watch programs with primarily Caucasian casts, and African Americans tend to watch programs with primarily African American casts. Television has the power to influence American culture in many ways. For example, the images, which are presented on television, become what individuals expect in the real world. As negative images, or images misrepresenting African Americans are projected; the mass culture has a greater tendency to accept the false images as the truth. It is important for Americans to examine the basis of the expectations they have from television sitcoms and be careful in accepting its relation to the real world. The conclusions Americans of all races draw from this are important in lowering

In today’s world, the exchange of information between individuals is largely based on the media alone. Conversations are held through social media sites, the news channels become the deliverers of new waves of specifically chosen stories, and the rest of the media effects the subconscious of the society. Movies, television shows, and “general” knowledge contribute to the rest of the mass media that affects the minds of people. The subconscious of the people can form the characteristics of the young and solidify ideas within the older population. The problem of the current society is that the subconscious ideas transferred to the media is particularly in the favor of Caucasians. This excludes people of African descent, Latinos, Asians, and other recognizably new minorities such as transgender. The overall effect of this subconscious problem is not very measurably but it can have disastrous consequences within each respective culture. Among all the minorities listed, African Americans and people of African descent have a tendency to be the most often misrepresented.

Since its start, the television industry has been criticized for perpetuating myths and stereotypes about African-Americans through characterizations, story lines, and plots. The situation comedy has been the area that has seemed to draw the most criticism, analysis, and disapproval for stereotyping. From Sanford and Son and The Jefferson’s in the 1970s to The Cosby Show (1984) and The Fresh Prince of Bel-Air in the 1990s, sitcoms featuring black casts and characters have always been controversial. However, their significance upon our American culture cannot be disregarded. During the 1950s and 1960s, 97% of the families were Caucasian. In the first five years of the

During the process of producing a television series, the demand for the producers to introduce their characters with only their highlighted traits make it impossible for viewers to gain a deep understanding of the community that the characters represent. One of the stereotypic traits that is usually seen on movies and television shows is societal difference that each race is placed into. Michael Omi in his article In Living Color: Race and American Culture stated that “in contemporary television and film, there is a tendency to present and equate racial minority groups and individuals with specific social problems” (546). There are many films and television shows found today that ground racial minorities into a specific social problems that are related to the color of their skin. It can be inferred from the current popular culture that this stereotype still persists.

The television shows from 1950 to the present are connected in many ways. The characters showed in the 1950s television show called Leave It To Beaver all have white coloured skin and portrayed as a happy, perfect family. As the decades increased, the nuclear families turned into blended families, and the television shows started to have coloured characters. The families started to have problems and social situations. The viewer sees the conflicts inside the family begin as the years progress. For example, in the 2000's we examined a television show called Arrested Development. The show portrays the characters as if they are troubled and have problems. The children do not listen to their parents but instead have

their culture. Television over the years has molded the minds of its viewers – young and

In today’s culture, people are constantly being influenced by media, whether it is subconsciously through advertisements or consciously through news media or any form of entertainment. Society, young and old, comes to understand the world through the media they consume and that means that the underrepresentation and misrepresentation of nonwhites is a problem that more and more people are starting to notice. Studies are being conducted to analyze different aspects of the lack of representation in the media. However, few have proposed practical, if any, solutions to this growing problem. The solution starts with addressing who is responsible for the lack of representation. The white-dominated executive positions that are behind the problem also

Diversity in media has been a topic of concerns for years now. The diversity across all areas of media has seen significant change from that of the 50’s and 60’s. Comparatively, media representation has seen somewhat of a golden age in regards to diversity. Unfortunately, despite the progress we have made as a nation, we still have a ways to go in regards to properly diversifying our various forms of media. There are a few ways in which we can begin to diversify the how media is produced and well as how it is viewed. The media will need to get away from the status quo, media needs to portray a collective view and finally proper education and insight into the mindset of the target audience will help diversify the media.

The concept of gender and race representation in media has reminded me that the representation of people of color is not visible. The push for people of color to act on certain stereotypes shows that the media wants them to be portrayed in a certain way. The media pushes white people into positive leading roles that make it difficult for people of color to gain opportunity. Media uses its power to dissociate themselves on their reasoning on why they do not cast people of color for roles. In their article, “Gender, Race, and Media Representation”, Dwight E. Brooks and Lisa P. Hebert states, “Western industrialized societies are stratified by hierarchies of race, gender, and class that structure our social experience” (Brooks & Hebert 298) This hierarchy provides the placement of where people will be casted into media. The representation of gender and race in media has clarified that the hierarchy they have created, has

Television is regarded as a significant source of information that plays an influential role in formulating an individuals social reality. As a tool that conveys the simulations of every day life it “may become a part of our social experience and serve as a basis for social judgements such as racial attitudes and ethnic stereotypes” (Fujoka, 52). Stereotypes are explained as widely held beliefs about a particular person or group. Research shows that “television images of minority groups might affect minority members’ self-concept and racial awareness” (Fujoka, 54). The portrayal of minorities on television were deemed by minority groups as a conception of socially existing beliefs toward their racial group. As such, television may have perhaps

The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live. One big part of the media that tends to start to develop a sense of how the day-to-day American should live is Disney. Since kids are the main source of Disney’s billion dollar industry children have become an important dimension of the social theory (Giroux 1999: 65). “Within this context, television emerges as a consumer-oriented medium that reflects advertisers’ desire to reach a young, upscale, and primarily White audience” (Goodale1999; Henderson and Baldasty 2003: 100). As a result other races and ethnic groups other than white Americans are often put