The SMART Objectives Of Mcdonald's Brunei

The purpose of the communication was to inform its global markets of the upcoming changes that are about to be rolled out and the major goal they have accomplished with their children’s well being and nutritional information change plan. McDonald’s wants to let the public know that they are a trusted brand that has made huge steps to meet its environmental and social responsibilities for the health and well being of its customers. In addition to the customers base, McDonalds message was being delivered to it’s investors, the public, stockholders, organizational partners, Food and Health Association, & and government agencies that represent health and children's advocacy groups. This communication will briefly explain some of those plans.

Typically everyone will enjoy McDonald’s every once in a while, even if you are not a fan of fast food restaurants. Even though the food is inexpensive, it comes at more of a cost to the environment and the global economy than we may know. McDonald’s has a harmful impact on the environment in many ways. Besides the pollution from the factories where their food is created, the impracticable squander from nearly all the food they sell, and the large

| McDonald’s is a food service retailer and aimed at making profit and its restaurants are owned and operated by local people worldwide. Its mission is becoming a leader in food sector and best customer service according to their needs. Their main product is food.

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

The global segment of the general environment is that McDonald’s has Internationally and successfully expanded into foreign markets around the world. The first country that McDonald’s expanded to was Canada. Today, McDonald’s successfully operates in more than 100 countries and has over 34,400 locations. According to the McSpotlight.org, “on average, McDonald’s opens a new restaurant every three hours”. The world recognizes McDonald’s as a truly successful American company with tasty and affordable food items.

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

McDonald's is the world's largest chain of fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain. McDonald's restaurant is operated by a franchisee, an affiliate,

In Marion Nestle’s blog post, she discusses how McDonald’s is rejuvenating their menu to meet consumer demand. This is to exclude the use of artificial preservatives from some products, high fructose corn syrup in patties, and include antibiotic-free chickens. McDonald’s is also going to be switching to burgers that are 100% beef, eggs that are cage free and freshly cracked, and espresso beans that are Rainforest Alliance Certified. She’s impressed with the strides they are making

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

Sustainability is one issue that McDonald’s faces in regard to their food. McDonald’s uses ingredients that are not sustainable such as expired meats and unknown fillers. However, McDonald’s also provides fresh fruit with their meals which are put into vacuum sealed bags. It should also be mentioned that McDonald 's Canada, McDonald 's USA and their franchisees are investing more than $6 million into a farmer technical assistance program. This initiative includes collaboration with SCAN (Sustainable Commodities Assistance Network) and TechnoServe is to provide farmers with training and assistance in order to produce coffee in a more sustainable manner. Bob Langert, Vice President of Sustainability at McDonald’s said, “We are on a mission to leverage resources and talent across our global system to challenge the status quo and make meaningful, positive changes to the environment.” “The stakeholders within McDonald’s are identifying practical, scalable

as well as sponsoring environmental protection events. All these efforts not only can enhance McDonald's

Legal environment – The pattern of laws, lawmaking activity, and litigation that can affect the success of the enterprise. This can involve legal considerations of patents, copyrights, trademarks, and other intellectual property; anti-trust consideration ; trade protectionism; product liability; environmental liability; and

McDonald is one of the best food retail brand in the world. McDonald have almost 35000 locations worldwide and caters approximately 70 million consumers. Most of the McDonald outlets are independently owned by local business persons. McDonald has been providing sustainable supply chain to ensure benefit to its supplier as well as distributors to maximise profit.in addition to this MacDonald continuously working with charity foundations and provide sponsorships for events to support local communities. The company committed to provide sustainable supply chain to consumers, suppliers and distributors by improved and effective economical, ethical and environmental factors.

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.