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The Salon Became A Better Business Bureau ( Bbb )

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David Gerard Salon opened its Goodyear, AZ location on January 4, 2010, which they market as a Paul Mitchell Focus Salon. The salon became a Better Business Bureau (BBB) accredited business on April 29, 201, and currently has an A+ rating. In December of 2014, the salon opened a second location in Avondale, AZ, which they market as an Aveda Salon and Gentlemen’s Parlor. In 2015, this site became a BBB accredited business and like their Goodyear location has an A+ rating. The distance between these two locations is 5.9 miles; thus, it would appear both salons compete against one another for their share of the target audience.
Target Audience A review of the demographics for Goodyear, AZ reveals the town has a population of 65,275 (2015) of which 34,651 are women. The demographics also indicate women between the ages of 25 to 44 represent the majority of the female population (Suburban Stats, 2016). The demographics for Avondale, AZ indicate a population of 76,238 (2015) of which 38,394 are women. Like Glendale, women between the ages of 25 to 44 account for the majority of the female population. However, when considering the Avondale location markets itself as an Aveda Salon and Gentlemen’s Parlor an examination of the male demographics must be measured. The total male population sits at 37,844 (2015) of which those aged 25 to 49 represent the majority of the male population (Suburban Stats, 2016). Fortunately, these demographics paint a bright picture because females aged

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