The Samsung Group: Analysis, Recommendations, and Strategic Planning

In its early growth period Samsung adopts the strategic of a “budget” brand producer in most consumer electronics markets as it could not compete with high technological products and better quality consumer’s item

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Samsung’s vision is “dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader ». (Samsung.com, 2015). In other words, Samsung offers high quality products which customers can rely on in order to fulfil customers needs. ».

Samsung has some similar advertising strategies to many of the other top competitors in the tablet industry. They try to be a company that offers innovative technology and great design. They want to be the innovators and differentiators. Their tablet have options to use Wi-fi or 4G, sizes that range from 7” to 12.2” and their average, more advertised, sizes being 8” and 9.7”, prices that range from under $200 to $600, storage 16GB to 64GB, processor of 1.2 Ghz to 2.3 Ghz, memory options of 1GB to 3GB, and colors in black, white, and gold. Many of these qualities and options are offered by the other competitors in this industry. These types of things have almost become a basic component to have with the technology, and no longer is it seen as innovative. Some of Samsung’s other components that their tablets have that keep them near the top of the competitors is their ability to have their tablets connect to their other

Samsung adopts a local strategy since the firm originates from Korea but operates globally. The products are followed by the local lifestyle even if they are sold globally. However, this does not affect its market reception. For instance, UK consumers due to their high standard of living, have received Samsung Galaxy 8 so well (SDC, 2017). This implies that high-end electronics products are in demand.

Samsung Corporation can achieve value chain and network by understanding how the customers’ needs are achieved (Lee, n.d.). Samsung management has to ensure that the ways given are the best hence making it achieve the best overall. This may be a short term and long term success towards the electronic growth hence making the Corporation to achieve the best in the long term. There is need for understanding different strategies that when incorporated leads to attraction of customers (Boro, 2012). The value chain and network ensures a variety of networks for instance by developing a system that increases the amount of revenue through the available customers who are in need to purchase the devices (Samsung, 2015). The customers value management is important since they form a system of electronic growth and success across the market.

Samsung should bring phones that serve the different age group people. Old people need phones that are easy to use, handy, and durable for long term while young people need phones with high graphic and many features. Professional individual need phones where they can carry out their work, easily access their email and documents. Therefore, Samsung can consider all these variable to successful lead the market.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung is able to achieve and maintain its low cost position due to various factors. Samsung has always emphasized on process and production efficiency. The company places all its fab lines and R&D facility at a single site, so that engineers from various departments can come together to resolve any process or design issues as soon as possible. Benefiting from the collocation, Samsung achieved an average of 12% construction costs savings. Also, as seen in Exhibit 7a, Samsung is able to keep its fully loaded costs below that of competitors. The lower cost is mainly attributed to lower raw materials cost, perhaps due to better

The South Korean giant, Samsung, is known as a renowned manufacturer for a multitude of high quality products, ranging from home appliances (e.g., refrigerators, microwaves, washing machines, etc.) to entertainment-based appliances (e.g., televisions, tablets, phones, etc.) demonstrating a wide market strategy across a variety of differentiated segments. Their ability to produce additional products such as memory processors, graphic cards, and more, has also led them to become suppliers for many companies including other competitors such as Apple and Sony, leading to their overall sustainability.

This paper is about Samsung’s Electronics marketing strategy with cell phones and tablets. Samsung was a let starter in the business can get over disadvantages and putting themselves in a good position as a world wide brand. The phone business is massive in size, it is a quick paced world where products are always on demand for bigger and better quality.

While the Samsung had become more familiar and more favorably regarded among consumers, it still carried many strong associations with the company’s past, when Samsung’s consumer product line consisted primarily of low-to mid-range products sold at affordable prices via a

Based on the articles that I’ve read up on , I’m going to talk about Samsung . Samsung is one of the world’s largest information technology company which has a very powerful influence on South Korea’s economic development . Samsung company produces some goods like , TV , Phone , computer and more . One of Samsung’s most successful products are its smartphones which has significantly dominated the world’s mobile phone industry . Samsung is currently one of the best smartphone in the market . Samsung electronic was found and made in 1969 as a unit of Samsung group . The unit was set up as a method for getting Samsung into the advance TV and customer hardware industries . By 1980 , samsung was assembling , transporting , and offering variety