The San Francisco Opera Main Marketing Challenges Centered

Triple E’s main clients will be local area businesses who require access to marketing and event planning services but have no marketing/planning departments of their own. By focusing on businesses that have these specific needs, Triple E Marketing and Events will be able to provide smaller organizations access to comprehensive and combined event planning and marketing strategies, allowing them to create brand recognition and increased profitability for their businesses.

Currently the target base is corporate Americans who are searching for a community event or hobby happening in the local area. For the fundraising, the target base is largely captive and patrons will be supportive from family member to coworkers are representing. Many patrons’ vendors will be willing to serve in any capacity and will be able to provide, however, professional services and resources and have the edge in being relatively supportive and satisfying. No other patrons are particularly expected to be present at these events at the capacity as the favorable sponsors who have a drive to serve, however, if there was the presence of another charitable organization serving the same exact purpose it may actually be beneficial in the same way. As for the psychographic make-up of the target base market, a large number of people attending these events are expected to be medium income families

By following the same format as the previous survey, the VSO gained no new knowledge as to what will increase ticket sales. Lowering price may help, but other factors such as music that people would like to hear but the VSO doesn’t offer, wasn’t collected. The VSO again wasted their money conducting a convenience sample where results are biased and questionable.

Two non traditional methods of program funding that the XYZ Corporation can incorporate are fundraising dinners and an annual music festival. Both of these fundraising methods have the potential to raise thousands of dollars for the organization. Planning these events will be time consuming and somewhat costly, the XYZ Corporation will seek to get as much donated materials and volunteer time as possible to keep costs of the fundraising events at a minimum. The dinner will incorporate a cost per plate that is affordable yet will maximize fundraising potential. The music festival will bring publicity and positive attention to the organization as well as maximize fundraising capabilities.

We want to provide the best possible experience for our participants and at the lowest cost possible. Unfortunately, our parent base cannot afford to fully support

Zack’s Place relies solely on grants, donations, and money raised at events, but they receive strong support from local business. Although the local businesses do what they can, money is still a challenge for Zack’s Place. It is thus crucial for events to be advertised not only in our town but also in towns next to us. Spreading the word and getting people to come other than locals is definitely

The Public Theater has been a staple of the New York City theater community for over 50 years now. Part of The Public’s core values include providing great content for the community and making sure that content is accessible to as wide an audience as possible. This mission is highly appealing to potential donors and foundation committee’s as it provides a very transparent place for donations to land and be used to directly improve the community. Through a clear mission, a great legacy and a proven track record of community centered engagement, The Public Theater’s clearly has a great capacity to fundraise.

From a human resources standpoint, FNL currently has a great relationship with its clientele and is rich with performers and entertainers eager to take part in the events. This is demonstrated by the growth of visitors to 25,000 in the last season with additional growth expected. By last year’s numbers alone, 2,800 visitors can be expected, demonstrating the objective is not out of reach (see Exhibit 1). As the venue’s maximum operational capacity is limited 5,000 people, a sellout is plausible, creating a feel of exclusivity, encouraging people to buy their tickets in advance. A sold out event would be a huge success not only in achieving the desired attendance, but also for the future episodes in the

Organizations must view their potential donors as people instead of a potential donation. Organizations must effectively and efficiently collect and organize data about each potential donor in order to tailor strategies and techniques that encourage and persuade the individual to support their cause (Weinstein, 2013, p. 110). Organizations must listen carefully to the desires of the potential donor and use this information to create an appeal for support. Once this information is collected it should be documented using fundraising software or an Excel spreadsheet (Weinstein, 2013, p. 73). Although data collection and organizational systems are great, they are useless if the organization does not use the information to request support from unique donors (Weinstein, 2013, p. 111).

The Utah Opera was formed not only to perform operas, but to promote and educate the public on operas as well as development of youth for career opportunities in the opera. Their attendances levels are approximately 130,000 residents of Utah and neighboring states and over 70,000 students. The opera’s artists are not under any contract. Opera in general are very artistic and innovative with product sets, designs and costumes.

Issaquah Philharmonic Orchestra (or IPO in short) was founded in 2000, and became a non-profit organization in February 2012. IPO has been performing 3 public concerts annually since November 2003, and its mission is to provide opportunities for qualified musicians, both young and old, to perform music, and to raise the level of music education and enhance the performing arts in Issaquah (“Issaquah Philharmonic Orchestra,” n.d.).

Hosting events that endorse helpful organizations appears to be a top priority of my community. There are ostensibly events every week supporting different foundations and charities and regardless of its modest population, the number of participants is awe inspiring. Everything

They could host events where artists from all over the world are there to perform. Moreover, other events could be fashion shows or even an basketball/soccer night where two big teams could play. Hosting events similar to these can help further donations. Advertisement for these events could happen through; social media, flyers, and television stations.

This really makes the people at the community find the sense of pride and ownership and encourages local people to participate at the festivals not only as audiences but also as volunteers or staffs. For example, some venues for the festival are churches located at downtown, and local people are familiar with those places; therefore, they have the sense of ownership when they work at that venue and they will have great passions, which will lead to the success of the festival too. Also, those local citizens are stakeholders to the organization. For the Lotus Blossoms event, which is a program that helps children to get involved into the arts, the parents and schoolteachers can be the stakeholders and schools can develop a partnership with the organization. The musicians make up another big part of stakeholders, and some of them keep coming back each year, which indicates that there is a strong partnership between Lotus and those great artists. Those sponsors keep supporting Lotus is another major part of stakeholders. Without those stakeholders’ contributions, it is hard to make a festival or events come true. Maintaining good partnership with them and listen to their advices and suggestions is one of the key to keep the organization fresh and

Marketing strategy of a company in a new country plays a vital role in determining its future in that country. SYMPHONY, a Chinese origin mobile phone which entered Bangladesh market in the year 2008 focused to capture the market with its low pricing; exclusive features and designs challenging the renowned existing brands that took hold of a large market share during that period. SYMPHONY adapted to the Bangladeshi conditions and with its wide range of promotional campaigns became successful to target mostly the low-end users who preferred more features at low prices rather than having known brands