The Sara Lee Logo Essay

Objectives 3.1 Describe the relationship between differentiation and position of products or services. 3.2 Analyze the impact of the product life cycle on marketing. 3.3 Identify the appropriate price strategy that should be used in the development of the strategic marketing plan.

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Company’s marketing objectives: to increase the sales to $10,000 and improve the brand image by 15%.

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

Another important point would be to provide information. For example sales staff should explain in detail the main

Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.

Serve as lead for projects, perform prototype and sample evaluations, diagnose technical problems, conduct bench and field tests, create reports and recommendations. Provide guidance on in-house assembly and inspection. Supervise Product Development staff.

Overall, the food and beverage industries in which Sara Lee competes are only moderately attractive. Nevertheless, the businesses which were targeted for investment have strong positions in their respective industries. While Sara Lee may not have fully realized the projected benefits of the retrenchment strategy, it continues to hold potential for the future.

4 company-owned and franchised bakery-cafes (Thompson C-95). Next, these ingredients that restaurant distributors order must be shipped to their in-store locations. This is usually done by a vehicle that is able to regulate temperatures so the food does not spoil. Some restaurants order ingredients from a multitude

As a Brand Manager, you’re responsible for leading the sales, marketing, merchandising and analytical teams putting their ideas together to form the brand's portfolio. For this position, you’ll need a Bachelor’s degree in the related field as well as 1-3 years in sales and marketing. In addition, if you have exceptional communication skills, strong analytical skills, and are able to speak publically - then this position is ideal for you.

Later, in 2010 Sara Lee shed household and body care division and North American fresh bakery division. After its retrenchment, its businesses are reduced into four categories in regard to North American retail division, North American food service division, international beverage division, and international bakery division. The retrenchment strategy changed Sara Lee to a related diversification-oriented company out of an unrelated diversification-oriented one. Sara Lee tends to relocate its resources to its strongest business units with the help of the retrenchment strategy.

The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.

“Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set, strategies and action plans are developed, and then it is decided whether the planned objectives are impossible, achievable or easy. Marketing objectives should be difficult, but they must be achievable. The aim is to set objectives that a challenge, but can be achieved with effort. They must be motivating rather than discouraging.” (Westwood, 2002).

Before a sales representative is even able to do this step, they must first be sure they understand and KNOW their Product inside and out, their Company’s priorities, and the Marketplace in which they plan to function in. Most importantly, a good sales representative should understand the value of and actually believe in what you are attempting to sell. Once those basics are in place, prepared sales representatives should and most often use a special method for setting their sale call objectives called “SMART”. The acronym “SMART” simply means that a sales representative should have a Specific objective, the their objective is Measurable, ensure their goals are Achievable, focus on the Relational aspect of the sales call, and be prepared and open to Temporal or trial-run situations. (Personal Selling, pg. 137) This process and knowledge of this information is essential in preparing for a productive and successful call.