The Scenarios Of Consumer 's Futures 2020 Essay

Whole Foods’ dilemma centers on its pricing strategy. If substitute markets exist that serve a similar purpose to these organic stores, customers may switch loyalties purely due to price. According to Bells (2015), “…For more than three years, Whole Foods has been working hard to shed its image as an overpriced grocer and has been aiming to offer better deals at lower prices.”. In any supermarket, organic products will always be more costly than the non-organic offerings, but in a purely organic setting, many customers simply cannot afford to pay more for everything they

The organic food industry has seen a huge spike in growth that is expected to continue into the future due to an increase in consumption. This will provide Whole Foods Market with huge opportunities. In addition, a wave of ethical and responsible consumption has swept across America. Whole Foods’ decision to pursue sustainable activities will certainly give consumers an added incentive to purchase its organic products.

Over the last few years, awareness of organic food has risen. Due to this, the demand for organic food is a factor which is influencing the farmers to switch to use this technique, and it is being sold in specialty stores and conventional supermarkets. Organic products contain numerous marketing claims that it is healthier, it offers more value, and the farming is more environmentally friendly than traditional foods, so, how does one determine if organic is the way to go? Some argue that there is evidence that supports and demonstrates why organic foods and farming are better overall, while others insist that conventional foods and agriculture can offer the same benefits as going organic. There is no right or wrong answer. Within this

Organic farming began just as the effects of the Great Depression waned in the United States, and has seen a dramatic increase in popularity most recently (AG). The sales of organic food increased by about twenty percent a year throughout the nineteen nineties (Marcus). That is over ten times the rate of increase that conventional food experienced during the same period of time (Harris). As recently as twenty eleven, about seventy-eight percent of American families admitted to routinely purchasing organic food (Organic). Organic food sales jumped from three point five million in nineteen ninety-seven, to thirty-one million in twenty eleven (Organic). However, while organic food may seem better than conventional food, numerous studies have shown that it is not distinguishably more healthful, nutritious, palatable, or safe.

Long time ago, the idea of organic food was something ridiculous, nobody cared. But after proved the nutritional benefits and better taste of organic food, many farmers become interest in grown organic food. The article Beyond Organic by Eliot Coleman said that “Now that the food-buying public has become enthusiastic about organically grown foods, the food industry wants to take over.”

Since 2006, the demand and market for organic food and drinks has been increasing exponentially. The demand for these organic products is growing much faster than the supply. Consumers are more interested in where their food is coming from and how it was made. “The latest data shows organic sales in Canada have tripled since 2006 to 3.7 billion dollars a year.” (Global News). There are not enough farms in Canada that produce and supply organic products to meet the high demand. It takes approximately three years for an average farm to convert to an organic farm. However, the whole farm does not have to be organic, a portion of the farm can be converted to organic while the rest operates the way it was previously. The demand curve has shifted

Rachael L. Dettman in her presentation to the USDA wrote: “Organic produce: Who’s Eating it? A Demographic Profile of Organic Produce Consumers” research suggested that in the post-recession period, organic produce, which is the largest organic sector, is now growing at 15% and the demand for organic foods at large is sharply increasing. (Dettmann, pg. 1). Matt Townsend in his article: “Whole Foods Profit jumps on Demand for Organic Foods” cited Merideth Adler, analyst for Barclays Plc that for the organic market: “sales trends remain strong as it appears that the growth of the natural and organic industry has continued to exceed expectations” (Townsend, pg. 1)

These factors represent the culture of the society in which the organization operates with in. Change in social values towards healthy livings has adjusted purchasing behaviour and now people are more focusing towards organic produce. For this reason organic domestic retail sales have increased by more than 50% in the last two years from 623 million to 947 million (Keith, 2012). Availability and distribution of this healthy food have increase rapidly. Woolworths, Coles and Aldi all over Australia stock a range of private label goods.

Consumerism is a description of society’s lifestyle in which many people embrace to achieve their goals by acquiring goods that they clearly do not need (Stearns, 7). The idea that the market is shaped by the choice of the consumers’ needs and wants can be defined as a consumer sovereignty (Goodwin, Nelson, Ackerman, Weisskopf, 2). This belief is based on the assumption that the consumer knows what it wants. Contrary to this logic, marketers convince us that the consumer does not know what they want. The consumer has to be told what they want or be persuaded by advertising items in a matter that demonstrates the reason a product makes their life easier or will improve their life instantly. As one of the most successful entrepreneurs,

Although organic foods are found in nearly every grocery store, the average person is unable to differentiate between organic and non-organic food products. Many consumers purchase organic products in the hopes of gaining positive health benefits. (Chhabra, Kolli, et al “Organically Grown Food Provides”) “The current demand for organic foods outstrips the domestic supply, causing retailers in the United States to import $2 billion worth of organic foods annually.” (Crandall, Seideman, et al. ”Organic poultry: Consumer perceptions”) In this paper, I want to define what it means for food to be organically produced, while also exploring the requirements necessary to deem a product ‘Organic”.

In the last 15 years there has been a steady rise in consumer demand and preference for organic food. Organic foods are now available in nearly three out of four conventional grocery stores. If you cannot find what you are looking for at a conventional grocery store, there are also grocery stores that are dedicated primarily to eating an organic diet. The organic food market has been on a growth trend since 2000. Organic and natural foods are the fastest-growing sector of the American food marketplace. This growth is evident by the availability of organic foods in not only grocery stores but also department stores like Target and Walmart. The organic market makes up over four percent of total food

In a research article by Perez and Plattner, the industry for organic fruits and vegetables is expanding. The United States organic food sector grew by an estimated $2.5 billion in 2011, which half of the growth came from the fruit and vegetable category. Furthermore, organic fruit and berry sales grew at a faster pace compare to all organic crops and livestock commodities. However, despite this impressive growth, sales for organic fruits and berries range between 3 to 4% of total United States fruits and berries, implying room for future growth. (Perez et Pl, 2013)

The demand for natural and organic foods has grown by 5.1% over the past several years, primarily dominated by Whole Foods specializes in the shopping experience, product quality and take outs of premium selections. This increase has gained the competition from like competitors of grocery food chains closing the gap on this market niche where profits are being jeopardized.

With the rising interest of American consumers for healthy food, the demand for organic food products continues to increase. Sales from organic crops in the United States have increased by 69% between 2008 and 2014 (USDA-NASS, 2008). The demand for organic small grain

Environmental concern has spread throughout the world especially here in the United States. Over the last decade, everyone has taken an interest on Eco-friendly products, and have become more conscious of the products they buy if harmful towards the environment. Also, there is an increase concern about food safety and quality. Consumers want healthier food, preferably organically grown, instead of having chemicals that can be harmful and unnecessary.