The Schwarzenegger Campaign Committee Depicts Angelides

Throughout the ad, families are shown using the chromebook, and they’re as happy as can be, the perfect family. It almost makes you think “Wow, I wish I could be as happy as them with my laptop”, or, “If they like it, I’ll probably like it too”, and that’s exactly what they want you to think. The writers and director of the ad placed those images in there to evoke those exact thoughts in the audience. One could also argue that this technique reflects aspects of pathos, because it inspires the emotion of longing for such a family in the watcher. Either way, it’s a subtle way for them to drag you into buying their computer.

Accompanying this ad is a photo of a small male child in a seated position with his hands over his eyes. The boy is wearing a pinstriped shirt and socks in gray and black on a landing with a gray bannister and a light shining down on him. Inclusion of this picture with the words placed on the ad is attempting to gain a greater emotional response from the audience. The background of a brighter white light shining down symbolizes the need to shed light on the situation. The child seating on a landing on the stairwell could signal to the audience that we have reached a tipping point and need to act to improve the situation and not fall further down the steps.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

The advertisement that was chosen for this project covers that of gun issues, especially with the increase of school shootings over the years. Right off the bat with the advertisement come at full force with the message it wants to spread and the change it wants to bring. On the left side there is a young boy holding a Kinder egg; which is banned in the US as a hazardous toy. Whereas on the right there is a small girl who is holding a rifle of sorts. Both children hold a steady and grim gazes as they stare at the viewer; it is meant to be in a way unsettling and putting off because we never want to see children in any sort of harm's way.

The reason for this is that from the advertisement one could sense an appeal to our sense of identity, self-interest and emotions. It added some amount of excitement and humor. A positive image was created from the video about the Papa John’s Pizza and it really made me feel persuaded to buy the pizza.

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

For this assignment, I chose the campaign year 1988 to compare and contrast two advertisements, one from George Bush and one from Michael Dukakis. The advertisement I chose to view for George Bush was entitled “Family/Children” and the advertisement I chose to view for Michael Dukakis was entitled “New Era.”

This ad shows emotional appeal because there is a mother taking care of her children.

This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the

At first the ad shows a ground level view of gray asphalt, an overcast sky, and farmland on the sides. As a runner, I enjoyed the unique perspective from the opposing ground view; when I run I’m always looking out and the unique camera angle gives the ad an introspective view. Instead of looking forward like most runners the ad looks backwards almost like a personal trainer jogging backwards waiting for their athlete to catch up. The unique angle also gives viewers an inside look into the mind of the athlete and his thoughts while running.

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

Kast, a professor in the University of Salzburg, stated that the aim of pathos is to reduce the audience’s ability to judge. In this case, we could see that the picture invokes human emotions such as pity, guilt, and compassion of the audiences. This ad is directed to the many privileged people who have access to resources such as money, food, water, shelter, etc. Dr. Frans de Waal, a professor in Emory University, writes “Empathy is an automated response over which we have limited control”. which aims the audience feels this difference that the poor children who are trying to meet day’s ends don’t have the same luxury as the privilege do. This epiphany causes them to naturally feel bad for the children and want to help them out. Realize that it focuses on children, not adults, and also that poverty is personified here. The black text states, as a fact, that this enemy that kills and steals the hopes and dreams of the kids. Imagine someone, say an adult, is beating up children right in front of you, and you’re not doing anything about it. Solomon calls these as “Guilt ads” which work by creative a situation in which someone is “accused” of some social “transgression,” in this case, you not helping the kid, and then offered the organization’s offer (donation) as means of returning to “innocence” (72). We can assume that this ad aims at a specific age group, adults, especially those who have their very own children. The ad wants the said audience to treat those children the way the treat their children, with love and

This visual advertisement published in multiple target advertising markets such as the June 2008 volume of Good Housekeeping periodical targets parents, especially moms, who worry about their children's diets, constantly struggling to get their kids to eat enough vegetables (Hidden Valley). Hidden Valley uses a common photography strategy in the advertisement known as encapsulation. “Encapsulation is a classic technique used to hijack your visitor’s eyes and create a tunnel vision effect, preventing your eye from wondering somewhere else in the photo” (Gardner). Hidden Valley creates the picture in a way that makes you look at the ranch being used on the broccoli, almost as if making your eyes focus in on that particular spot. The ad uses association to connect the viewer to the message of the ad. “When advertisers use association, they attempt to associate their product with the people, values and lifestyles depicted in the ads. Associations are positive and

This advertisement for The Grove is trying to evoke emotions and to link those emotions to their product. One look at this ad and immediately the “awww….” Factor is engaged. They do a very good job linking their product to good times and the first feelings associated with this first time of living away from home that brings out the independence in all young adults. When you look at the ad even closer you see the colors at the bottom, drawing your eye in at the logo of The

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her