Summary The article The Science of Desire presents ethnography and its proponents play an important role in modern business world. Author Ante began with an example, the satellite-radio war, to show how ethnography worked in business. In satellite-radio war, Sirius Satellite Ratio made a team of social scientists, designers, and ethnographers. Through studying customers’ habit of listening to music, watching TV and reading magazines, the team concluded several facts that can defeat competitors. Then, depending on the research, Sirius launched its new product, the Sirius S50. Later, as the company’s wish, the S50 became one of the hottest sellers in that season. First, as author Ante (2006) said, “ethnographers’ findings often do not lead to a product or service, only a generalized sense of what people want” (p. 100). Even if ethnographers find something, it also needs designers and engineers to make products or services to fit it. This process is not easy, even the findings cannot transmit into products and service. Second, ethnographers’ research usually takes a long time, and the result from using the findings needs long time to come out. Therefore, how to use ethnography right is very important. The author gave five advises to do ethnography right. First, “Think Big Thoughts”. Companies should used ethnography in big and broad questions, not in small and detailed ones. Second, “Due Diligence”. Companies should use the right consultants for their projects. Third, “Start
Ethnography is the systematic study of people and cultures, it is designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study. It is the best qualitative method for collecting data often used in the social and behavioral sciences. Data are collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function
Ethnography is a qualitative method of research in which the researcher takes part in the activities of a group such that they are able to complete their observations over a period of time in a natural, real-life environment.
As we begin to go on an excursion through literature, it is important to understand the concept of what an ethnography is. Ethnography is known to be a descriptive type of work that analyzes culture and customs of individual people. James Clifford has implemented this work into his studies and has influenced many others to do the same. I saw through the books I have read, ethnography makes these books become vivacious for a reader.
Ethnographic methodology provides rich and complex data (Brownlow, 2012). In the ethnographic approach a researcher joined the studied group in their natural environment, stayed as a part
It is first important to define what ethnography is because it is a prominent method that social scientists use in their research (Roy, lecture 4). Professor Roy defines ethnography as looking at culture – a methodological skill of observation in a natural setting. Chambliss was able to do this with his qualitative research at Hanibal. Qualitative research, compared to quantitative, is often characterized by a depth of information from a limited number of cases (Ragin & Amoroso 28). This type of study relies on the human component of interaction in the real world. Chambliss actively engaged with
The method I chose for this analysis is in-depth interview. This ethnographic method will be best because it allows me to understand an
Anthropology is defined, in the most basic terms, as the study of other cultures. This field can subsequently be divided into more specific sects, and contain more precise defining characteristics, but this definition is essentially all that is needed. Anthropology is a science that attempts to look at other cultures and draw conclusions to questions that are raised while studying. An anthropologist is someone who accepts what is presented before them and is driven by an urge to understand each presentation as thoroughly as possible. Once the concept of anthropology is accepted, one must identify the means of reaching the goal of this field. In the sect of social anthropology, this vehicle is known as
This proposed study utilize a qualitative approach. A qualitative approach is “research studies that aid us in understanding human systems, whether large-scale, as in cultural systems, or smaller-scale” (Savenye & Robinson, 2005).
This is a qualitative study with an ethnographic focus. An ethnographic comprehension is produced through investigation of a few bases of information. Ethnography permits the scholar
Once the song was fully memorized I practiced it with the recording accompaniment. I learned when to come in from the piano intro and how long to wait after the different phrases and sections. There were no dynamics for the voice part, so I added them in where I saw fit based on the phrases and lyrics, and was highly influenced by a recording sung by Cecilia Bartoli at the Berliner Philharmoniker with Daniel Barenboim.
Qualitative research is concerned with meanings of experiences and interactions. Qualitative research is very common in the social sciences, although it is often used in market research as well (Alasuutari, 2010; Nieswiadomy, 2011). There has been quite a rise in qualitative research in the last 30 years. It first started to emerge in journals in the 1960’s, and an increase in the number of qualitative research can be seen in research journals in the 1980’s (Alasuutari, 2010). Instead of looking at the statistical numbers within research, the researcher in interested in getting within the research, and understanding the phenomenon (Leedy, 2011; LoBionod-Wood & Haber, 2013).
While others claim that photography captures the inner soul of a person, or deliberately defines it as painting or writing with light, but in my case, it is just simply a newfound love hobby. I undeniably adore and look up to expert photographers I encounter down the road may it face-to-face or the other way around. In my heart, I silently desire that someday, with hard work, determination, and perseverance, I will become professional and famous as they are. Since my husband bought a Digital Single-Lens Reflex (DSLR) as an anniversary gift, my penchant for photography commenced and ignited. Let me detail the essential truths behind my passion over photography.
There are multiple characteristics of ethnographic approach. This research is considered to be more of a descriptive type research approach, that is intended for “in-depth research and descriptions of ethnic groups, cultures, large organizations, and their features” (Percy, Kostere, & Kostere, 2015, p. 16). This type of research immerses its selves in the organization or culture they are reviewing, and becoming a part of the culture, so that we can learn about it from the inside out. Therefore, this methodology often involves longer time frame for information collection, and consists of researchers returning a number of times to the location where the research is to acquire more information. Some “doctoral learners tend to avoid ethnographic studies, because of the typical long time-commitments, however, it can be a fruitful approach, even in shorter periods, for understanding the customs, culture, belief systems, and implicit rules of organizations and large groups” (Percy, Kostere, & Kostere, 2015, p. 15)
Ethnography (inhome studies) were effective at providing insight into the world of the consumer. TerraNova Market Strategies Inc. understood that the consumer purchase goes beyond purchasing the product at the store. Postpurchase behavior is important to maintain and grow the cookiecustomer base. This open ended type of research allowed administrators to observe, rather than interview consumers as they used the product. These type of two hour inhome studies allow for a more intimate understanding of consumer personal motivations and actions that a traditional structured research model could not measure. By understanding the “big picture” the team is able to better understand how
The book I chose is titled The Evolution Of Desire by David M. Buss In this book the author explores the concepts of human mating in general, and breaks down what separates the men from women in terms of mating desires. He strives to understand what each gender uses to find, acquire and ultimately keep a mate. The author theorizes that the origin of today 's human mating behavior is directly linked to our evolutionary past. Some of thee main points were that while women prefer a older, healthy and intelligent man who is ambitious, with high social status and strongly built. Most men on average simply prefer young, physically attractive woman.