The Search And Capture Of Customer Value

This report based on the study of “Customer Value Marketing” starts with introduction section. We have mentioned the contents of the study in objectives of the report section.

In developing a marketing plan, there are several questions that Proctor and Gamble must ask themselves in order to get their product

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

The Procter & Gamble business strategy is to focus on creating new brands and categories so the company can focus on being the best in branding, innovation and scale. This is what sets this company apart from many of its competitors. The Proctor and Gamble are the global leader in all of their core businesses within the company which consists of laundry, baby care, hair care and feminine protection. This report is designed to understand the company’s business model and strategies, and analysis how the P&G has formulated its business-level strategies to pursue its business model.

In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate- Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans from a global standpoint, and he wondered if the benefits of adapting the marketing

Marketing improves people’s living standard, according to a statistic state that the GDP of Australian has a growth rate from 2010 (2.25%) to 2014 (2.73%), and it is forecasting to increase in 2016 ("Australia - Gross domestic product (GDP) growth rate 2020 | Statistic", 2016). A growing trend of marketing creates more work opportunities for people. Based on that, more people operating marketing activities successfully for a business, and the total output of the business tend to increase significantly while the worker’s salaries increase. It rises the national income in a long- term ("Importance of Marketing for the Economic Development of a Country", 2013)

Procter & Gamble is a worldwide-integrated enterprise with linking operations and supply chains around the world. By analyzing the facts today, the true nature of P&G continues to conduct dealings in Latin America, North America, Asia Pacific, Europe, Middle East, and Africa, that boaster high performing economies.

First, identification of the strategies used by P&G is relevant to the discussion of its maintenance of its position or its loss of luster. The essence of a differentiation strategy encompasses developing the unique nature of the product or business to attract and retain its customers (Rothaermel, 2015). Procter & Gamble, via information contained in its marketing releases, pursues quality and value in its consumer goods offerings(Proctor & Gamble, 2017). According to P&G, it is directing significant resources towards research and development. Additionally, P&G prioritizes an emphasis on uniqueness of its products. This focus drives pricing and promotion. Among P&G’s product lines, it uses different strategies. P&G uses a primary strategy of market penetration. The firm executes this strategy with the goal of increasing its market share. Through marketing campaigns aimed at increasing consumer awareness of its products, P&G makes comprehensive and beneficial (incentive-laden) agreements with retailers to place its products in prominent locations

Proctor and gamble being a company that is widely spread across many countries such as Asia, Europe, Latin America, India attributes its success to its organizational structure that’s unique and tries to connect with customers at the global as well as tries to address the needs of the local communities. It strives for an organizational structure that has less overlaps and is as efficient as possible. During 1990s after a rapid expansion and growth, the company saw a loss in profitability and growth slowing down. Many research analysts pointed it out to the fact of the company being too conservative and risk averse. It had not launched an important brand since 1984 and the other products that it had launched in the same year such as Dryel (home

In line with the overall business strategies of market penetration, market development and product development, P&G may consider to pursue the market expansion as its main marketing strategy. This strategy will increase the sales of the existing products in both new and existing market segments in Africa.

The involvements of internal services such as strong brilliant business marketers are not that strong enough to ensure the further development of the business itself. They need also more internal and external environments elements to back up the strategy plan as a foundation of business marketing. Apart from that, the injection of several appropriate theories that can be the most important input aspects to ensure the further expansion of the company is the potential way for the strategy planning. This report will project the possibility for the company to expand vertically and horizontally for their business within the next Two years

Product development is another appropriate technique to plan better strategic marketing. This strategy is the growth strategy which provides new goods and services to support existing market in the organisation. This strategy can be profitable if customer seeksto differentiate products. But there is a great risk that if new product or service would not attract customer then there can be a financial loss as well as lower down the image in market as well. Therefore, organisation should need tohave strong ability in research and

Procter & Gamble is a consumer-goods company that began in 1837 and has grown to be a leader of its industry. It has over 800 brands worldwide, 25 of which generate more than 1 billion dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, P&G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a SWOT analysis, and the Porter’s Five Forces Model, the problems Procter & Gamble face will be identified, discussed, and possible solutions and recommendations will be given.

Procter and Gamble (P & G) is one of the renowned and well-known firms in the world and specifically America and it was originated in 1837.This firm was founded by William Procter and James Gamble. In the beginning, they used to manufacture only soap and candles but as the time passed their growth in business was the remarkable effort. Procter and Gamble has become one of the biggest consumer goods company in the world. Their products are sold in over 180 countries, which include several products like shampoos, hair care, cosmetics, beauty care products, food, beverages, and personal cleaning supplies. The issue has arisen that as per the results a need of a new strategy is necessary to sustain the competitive advantage over several other business threats.

In 1987, P&G came to China and launched its first branch and the first China research centre in Guangzhou. The first China research centre attracted elites from Japan, Philippine, India, and American and so on. In 1998, P&G opened its second China research centre in Beijing to offer the technical support for China, Asia and other parts of the world. Right now, P&G has successfully introduced more than 70 brands into the Chinese market. No doubt P&G has made great achievements in China during three decades. As one of the international corporations, how P&G could develop at such rapid speed and make such a great amount of accomplishments in the comparative short time is rather worth for investigation.