The Selection Of Islamic Banking Sector Essay

1980 Words8 Pages
Customer’s Patronage in selection criteria of Islamic banks in Pakistan
Scholar one: Aziza Naz* (aziza_ch@yahoo.com), *Correspondence author.
Scholar two: Awais Farooq (aawaisfarooq@gmail.com)
Abstract:
The purpose of this study is to examine those factors which help the consumers in the selection of Islamic banking sector. It is observed that Islamic banking sector is the most growing industry in Pakistan so, according to the customer’s preferences the selection criteria for Islamic banks is proposed as Shariah compliance, Quality and Attractiveness of Offerings, Friendliness of bank personnel, Cost and benefit analysis and Awareness. It is also observed that there are many factors but these are the most important factors which patronage the customer toward Islamic banks.
Key Words: Islamic banking sector, Shariah compliance, Criteria for banking sector
Research Aim: The aim of this paper is to identify those factors which customers preferred in the selection of Islamic bank in Pakistan. These factors or preferences are such as Shariah compliance, Quality and Attractiveness of Offerings, Friendliness of bank personnel, Cost and benefit analysis and Awareness. These factors are in the customer’s mind in the selection of Islamic bank.
Research finding: Shariah compliance, Quality and Attractiveness of Offerings, Friendliness of bank personnel, Cost and benefit analysis and Awareness about Islamic banking.
Methodology: This paper is qualitative nature in which we used
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