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The Self Quantification

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I know that there will be some people that don’t want to know about their health. I am on the other side; I want to know when there is something wrong with me, even if it was serious. I’d love to have my DNA decoded and analyzed. Advances in analytics will enable us to decode the DNA of individuals in minutes. It will be so cheap that it becomes a routine check at birth – or even before! A more scary idea is that health insurance companies could use (or even demand) your data to customize their premiums. Yes, on one level I would welcome this because it could reward the ones with a healthier lifestyle. But what if my DNA analysis and all of the self-quantification finds some serious underlying health problems with me, which mean no insurer …show more content…

The fact that Google reads the content of our emails (not a person but a machine) and combines any insights with our search behavior I find scary. The fact that Facebook is collecting data about what websites you are visiting (even if you visit them outside of Facebook) is also scary. The increasing data trail we are leaving combined with the ever-more foggy and complex privacy agreements makes it difficult to control access to our data. It is really okay to assume that because I am using a free app all my data can be accessed and exploited? Even I have to say that I am increasingly unsure what exactly happens to a lot of my data. What really happens when I use RunKeeper on my phone and the data is then shared with Jarbone (the company behind the UpBand), who else will be able to access it? What will they be able to do with it? Who can and will access my social media data? Any post, like or upload on social media sites such as Facebook or Twitter are public by default and even if we have secured everything certain apps we use will still be able to access data. The problem is that big data analytics of our social media data can now be used to safely predict things we might not want to reveal, including our age, our sexuality, our religious and political view as well as our intelligence and emotional stability. Are we really comfortable with the fact that Wal-Mart is able to take data from your past buying patterns, your mobile phone location data, and

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