The Seven C 's Of Consulting

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Chapter Analysis of The Seven C’s of Consulting by Mick Cope

Chapter One: The Human Touch


Initially, I found Cope’s (201) analysis of “human nature” to reflect the dominant business culture of a capitalist system of economics. The chapter focuses on (1) self-interest, (2) short-termism, (3), sentiment, (4) stuck, and (5) sociability as the five foundations of business behavior in modern consulting. These are important aspects of human behavior, which define the short-sighted aspects of greed and selfishness that the consultant can expect when dealing with various clientele. These were compelling aspects of human behavior, which I have often witnessed in the business community.


In this chapter, Cope (2010) claims to understand “human nature”, but how does a person know what is “natural” versus that which is a social construct? For instance, how would a person behave in a non-capitalistic system of economics, which typically encourages self-interest or greed? Is it the system or is it human nature? I tend to find that human beings tend to be comfortable with the system, since it is a normal part of their lives. However, it is incorrect to assume the worst in “human nature” as a guideline for strategizing for cooperative business models in the consulting business. In a reflective analysis, I find that Cope (201) is making somewhat generalized assumptions about “human nature”, which do not take into account the self-interested commercial aspects of
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