The Sexualization Of Women During Advertising Campaigns Affect The Young Generation Of 21st Century
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“Will the sexualization of women in advertising campaigns affect the young generation of 21st century”
Digital photography 2015
We have become a generation where we rely on certain aspects to help promote an advertisement. This can range from racism, feminism, sexism, ageism and even possibly religion, homophobia; the list can go on and on. This may concern very few people or many people; they may find it offensive or disturbing.
Adverts have been around for hundreds of years, and have since developed hugely as technology has enabled us to advance even more. Adverts have developed from illustration with text in the early 1700’s to large high definition photograph/illustration on billboard or TV advertisements with high definition. (Adage, website, 1999) Advertising in the 21st century doesn’t just stop at billboards and TV advertisements. We have now gone onto using every space available to us to advertise, we are surrounded by adverts, or even advertisements surrounds us. Its endless, everywhere we go, we see adverts posted on a wall or on websites that we visit.
Shock advertising or the term “shockvertising” is used to draw the public attention to deliberately make then stop and think about the advert they are seeing or have seen. This is where the controversy starts. For shock advertising to work effectively it has to display something that is distressful or disturbing so that the public will stop to look and think about at the