The Sexualization of Women Today

If you turn on the television or flip through a fashion magazine, it is very likely you will presented with many displays of hypersexualization of girls and women in advertising images and in media. There are many components to sexualization. It occurs, according to the American Psychological Association, when “a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics.” This person is held to a standard that equates physical attractiveness with being sexy. “Sexualization” happens when a person is sexually objectified- that is, made into a thing for others’ sexual use, rather than being seen as a person with their own independent actions and abilities to make decisions. Oftentimes, sexuality is inappropriately imposed upon a person without their knowing it or consent. Sometimes, researchers use the word “hypersexualization” to describe roughly the same idea. In the article, “Media’s Growing Sexualization of Women”, hypersexualization is defined as, “The act of making something extremely sexual and erotic.”

Body image encompasses how we perceive our bodies, how we feel about our physical experience as well as how we think and talk about our bodies, our sense of how other people view our bodies, our sense of our bodies in physical space, and our level of connectedness to our bodies. Over the past three decades, while America has gotten heavier, the "ideal woman" presented in the media has become thinner. Teenagers are the heaviest users of mass media, and American women are taught at a young age to take desperate measures in the form of extreme dieting to control their

There are beauty standards all over the world, but America has one of the most highest and unreachable standard of the all. In the article “Whose Body is This,” the author Katherine Haines reflects the issue on how narrow-minded society, magazine and the rest of media is depicting the perfect body. The ideal body in America is established as skinny, tall, perfect skin, tight body are characteristics that destroyed majority of woman’s self esteem (172). As girls get older and into their teen years, they have been brainwashed to need to look like the unrealistic, and photoshopped models in magazines and advertisements. Girls don’t feel comfortable to be in their own skin, because they were not taught to love themselves for who they are right in the beginning.

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

In the American culture today, women are becoming more sexualized at a younger age due to the influences of the corporate media. Corporate media and society form the perfect idealistic body that women should have and is constantly being promoted making younger girls start to compare themselves to them at a young age. Certain shows and movies, such as Disney, influence young children and teenagers through their characters as to how a woman is supposed to be accepted. The way the corporate media and society make this body image they want women to have starts in a very early stage in a woman's life without them knowing. There are these childhood movies, such as Disney, Barbie and Ken dolls, programs such as Netflix, teen

Under society’s norms for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of the makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a pressing issue for young women. Advertisements and posters of skinny female models are all over. Young girls not only could be better but need to be more upright and feel driven to throw the perfect figure. Moreover, girls are evaluated and oppressed by their physical appearances. With supplements and apparel designed to enhance a facial expression; social media, magazines, and marketing campaigns and advertisements add to the burden of perfection. The fashion industry is a prime object of body image issues, as they believe clothes look better on tall and svelte women. Established on a survey participated by 13 to 17-year-old in the U.S., 90% “felt pressured by fashion and media industries to be skinny”, with more than 60% routinely compares themselves to models, while 46%

The sexualization of women and girls surround Americans and is damaging to females as well as to American society. Females receive the sexualized messages regarding their appearance and how they should act via the media, retailers, and American society’s acceptance of these behaviors. As a mother, Girl Scout Leader, and school paraprofessional I cannot help but to question are these messages inflicting psychological damage on girls? Whom can I hold accountable for sexualizing female youth? What can I do to prevent sexualization from affecting all of the young girls in my life? The sexualization of girls is unacceptable because it is degrading to females, can cause serious life-long psychological damage and sexist attitudes, and may lead to violence against women and girls.

The subject of this article are young girls, mainly who are in their teenage years, but also the parents of teenage girls. However, anyone can be impacted and learn from this article. This article questions why society drills the idea of thinness into the minds of people, and every reader can take a different stance and have a different opinion on the issue. Some people may take a stance and say that individuals, themselves, are the only influence on their body image. However, others may take the stance and say that society, as a whole, has a huge influence on an individual and their body image. The author of this article, Erica Goode, includes many quotes from parents of teenage girls, who feel as if they need to go to extreme measures to fit in with society. In this case, the author is creating the stance that society plays a role when it comes to influencing an individual. Goode also provides many

“Will the sexualization of women in advertising campaigns affect the young generation of 21st century”

In addition to allowing their daughters to wear sexually provocative clothing, some parents will pay for their daughter to get plastic surgery, some of which include breast augmentation and nose jobs. The APA states that in 2006 the American Society of Plastic Surgeons reported that they performed close to 80,000 surgeries on teenagers younger than 19 years of age, the previous year (15). One can only assume that the teenagers that get plastic surgery have their parents’ approval because insurance does not cover the costs of cosmetic surgery. However, the research report does not state how many of the plastic surgeries performed in 2005 were elective surgeries. Parents are also contributing to the problem of the sexualization of female youth by competing against other parents. Author Meg McSherry Breslin quotes family therapist and author William Doherty, in her article as saying that parents contribute to girls’ sexualization by using “competitive parenting.” Parents will compete against each other to prove that they are the better parent, by allowing their daughter to appear and act older than she is. When parents act this way, they are in a sense asking the media and retailers to keep coming out with new more grown up trends so that they can stay ahead of the other parents (qtd. in Breslin 15). Additionally, there are parents that enroll their toddler daughters in beauty pageants that encourage the young girls to act flirty to win votes. Breslin continues her

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

Gail Dines, a professor of sociology and women’s studies at Wheelock College and author of “Visible or Invisible: Growing Up Female In Porn Culture,” focuses on sexuality in pop culture and claims that “we females now have to carry the marker of sex on us all the time, lest we forget (or men forget) what our real role is in this society....” (253). In other words, Dines believes that society has made women’s bodies seem more as an object, something for men rather than anything else. It seems as if women’s bodies are used as sex objects in videos, magazines and advertisements more than men’s. The media tends to send mixed signals to young girls and women about gender norms and body images, which has affected the way women view themselves and

The influence of the media on all aspect of society has spread like wildfire especially in the United States. One specific influence by the media is body image, large number of young women and girls look up to people in the media and are influenced by the way they look. Now days you’re appraised on your attractiveness, the way you look, the way you dress, and especially how thin you are. The media’s representation of body image has contributed to the social trend of an unhealthy lifestyle. Women and young girls today are fixated on trying modify the way they look to achieve the perfect body image set by the standards of society. Female’s worry about the way they look starting at young ages from the unhealthy image of the Barbie doll to the

“To be happy and successful, you must be thin,” is a message women are given at a very young age (Society and Eating Disorders). In fact, eating disorders are still continuously growing because of the value society places on being thin. There are many influences in society that pressures females to strive for the “ideal” figure. According to Sheldon’s research on, “Pressure to be Perfect: Influences on College Students’ Body Esteem,” the ideal figure of an average female portrayed in the media is 5’11” and 120 pounds. In reality, the average American woman weighs 140 pounds at 5’4”. The societal pressures come from television shows, diet commercials, social media, peers, magazines and models. However, most females do not take into account of the beauty photo-shop and airbrushing. This ongoing issue is to always be a concern because of the increase in eating disorders.

Body image has become a huge issue in society today, with magazines such as Shape, Covergirl, Vogue, Seventeen, or celebrities such as Carrie Underwood, Jennifer Aniston, Angelina Jolie, or Kylie Jenner. Women, especially teenagers, find themselves thinking that they have to look like the model they saw in a magazine, or on social media. The media is greatly responsible for the growing of the “ideal” thin women. Statistics show that diet and weight control advertisement appear ten times more in women’s magazines than men. Showing thin models next to them which leads girls to eating disorders, harming their bodies so they have an “ideal” image of what they think they should look like.