The Shamrock Shake

The topic was “McDonald's Takes Olympic Stage to Announce Advances in Children's Well-Being, Menu Innovation and Access to Nutrition Information”. The message was communicated by McDonald’s US President and CEO, Don Thompson, McDonald’s U.K. CEO, Jill McDonald, Chief Brand Officer Kevin Newell; and, McDonald's Executive Chef Dan Coudreaut. Along with the press release, McDonalds opened up 4 Olympic Restaurants that served various menu items with an assortment of tastes and nutritional values (Hary,R 2012).

The Ronald McDonald house was started in 1974 by Fred Hill. Hill played football for the Philadelphia Eagles his daughter was three years old when she was diagnosed with the leukemia. After discovering the diagnoses of the leukemia in his daughter he then turned to a friend. According to The New York Times Jim Murray a friend and the general manager for the Philadelphia Eagles. Dr. Audrey Evans the head pediatric oncologist at Children’s Hospital of Philadelphia had the idea of creating the house a living facility for children and their families.

1974 saw the opening of the 3,000th and the first in London opened in Woolwich, South East London. In 1984 Ray Kroc died and the Ronald McDonald Children's Charity was set up in his memory. Although Kroc passed away his business carried on expanding, by 1999, there were over 25,000 restaurants worldwide, and the company is still growing every year. 3.0 (E1) McDonalds Ownership =

The film introduces the concept of McDonaldization to the food companies. McDonalds first introduced this concept in the first fast food chain; the idea was to make the restaurant more efficient. In the 1930’s, McDonalds own a very successful chain of restaurants, but they McDonald brothers wanted to expand their brand; while doing this they would revolutionize the restaurant industry. They would hire employees to do only one just, such as cooking the fries, and this would be the only thing the employee would do all day at work. The purpose was to be able to get food out faster and hire workers for lower wages because of the small amount of responsibilities the worker would have. The restaurant would fire all the extra employees and simplify the menu, and then the first fast food restaurant would be born. The concept of McDonaldization spread to many other restaurants and is still in use today. The idea of McDonaldization also made its way to meat packing companies; the assembly line concept will be used. Employees do the same demeaning task all day, and their pay reflects the low level of creativity. Many other businesses have incorporated the idea of simplifying decisions and decreasing the time it takes to make a sale. Think about the mall, every store is laid out and organized in a manner where

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

The McDonald’s “Speedee Service System” launched in 1948 and made meals terribly cheap and fast. In Fast Food Nation, Eric Schlosser wrote, “The McDonald brothers’ Speedee Service System revolutionized the restaurant business… as word spread about the low prices and good hamburgers.” (20) For the first time, working-class families could afford to buy their children restaurant food. Customers were purchasing their “Pure Beef Hamburger” for 15 cents, and “Tempting Cheeseburger” for 20 cents.

Not only with his work with the Ronald McDonald house, Kroc also had a foundation called the Kroc Foundation that supported the research and treatment of alcoholism, diabetes, arthritis and multiple sclerosis (Cicarelli). Not only with this his foundation and Ronald McDonald house, he was a major donor to the Dartmouth Medical School. During his later years the Kroc family is also a major benefactor for many nonprofit organizations in the greater Chicago area which includes the Children’s Memorial Hospital, the Lincoln Park Zoo, and the Harvard Congregational Church in Oak Park (Cicarelli). In 1978, Kroc suffered a stroke and he had to be put on special medication, but since it could not be used with alcohol he had to enter rehab. On January 14, 1984, five years after his stroke, Kroc died of heart failure at a hospital in San Diego, California. At the time of his death, McDonald’s sales exceeded $8 billion. He was buried at the El Camino Memorial Park in Sorrento Valley, San Diego (Pace). Also at the time of his death, Kroc’s personal fortune was estimated at around $500

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

Billions and Billions served, American Flag, Lego, Happy Meal, Astronaut holding french fries, Play Space. People who like to be mainstream and follow the crowds might be more likely be appealed to the ‘Billions served’ statement. This also go along with the American flag capturing patriots, Lego with Lego fans, the astronaut and the double meaning of space intrigues those who are interested in the kind of things they target. Each one appeals different to another. For example, children would see the Happy Meal and think, ‘Oh, I can get a toy with it,’ however adults know it’s cheaper. Children tend to think with a more creative mind while adults are more logical. McDonald’s uses its logic and values for people on the go needing fast affordable food that is easy to access from any roadway or town. Yet, the emotional aspects that McDonald’s uses are mainly towards a person’s interests and the majority of the time is used for children.

Competitors like Denny 's and Red Robin have always been considered threats to Steak ‘n Shake. Other competitors include Friendly 's, Handel 's Ice Cream, and the other ice cream/ family dinning restaurant chains. Competitors have made it

The brand I selected to study for my semester-long project was the Ronald McDonald House. The Ronald McDonald House provides families of children staying in the hospital a “home away from home.” The Ronald McDonald House was created in 1988 and has helped over 10,000 families. Since opening their doors, the Ronald McDonald House has expanded their organization to help families in over 322 locations.

An organization named operation BBQ relief attended the hurricane harvey disaster and managed to make a huge barbecue event in which they had set up an entire event’s worth of space with the amount of 300-400 volunteers. who managed to make meals that ranged to about 55000 for the hurricane harvey victims.

These tabs support the Ronald McDonald House because they are able to be exchanged at a local recycling center for funds. The money received goes to work immediately to support the Ronald McDonald House mission of providing a “Home-Away-From-Home” for critically ill children and their families throughout the Rio Grande Valley. Ninety percent of the families do not have the financial resources to contribute the $10 per night fee. The actual cost for providing services is about $100 per night. Even so, no one is turned away due to inability to pay. In addition to the financial reward, one of the truly special aspects about the pull-tab program is that each tab represents a time that I made a conscious decision to support the Ronald McDonald House in Harlingen, Texas. The vote of confidence is every bit as salient as the money itself, and I am honored to have demonstrated the community good-will that the Ronald McDonald organization

Helpless and still, Sean’s Gatorade didn’t make a peep It's orange liquid not being, but remaining It waited, waited, waited- for some kind soul to act upon it To drink or to fill, but not on it’s own It didn’t care what happened to its contents HE just wanted to be anew Sad and alone, the boy sat at a lunch table Waiting, waiting, waiting- for some kind soul to act upon him

Aside from their products and services, these corporations have “Giving back to the communities,” page. These companies give back to their communities by giving scholarships, promote adoption, and create foundations to those in need. For instance, The Ronald McDonald House Charities, Have-It-Your-Way Foundations, and Wendy’s wonderful kids- Dave Thomas Foundation of Adoption. All three of these companies are nationwide as well. McDonalds and Wendy’s dominate more than Burger King does, but all have restaurants worldwide.