The Shining Sixties

Led the PC microprocessor market and ousted competition through sole licensor decision: Post losing a contract to supply microprocessors to Apple, in early 1980s, Intel won a contract to provide the same to IBM for its PCs. IBM PCs were a huge success and catapulted Intel to gain market leadership. IBM initially forced Intel to license its product to other players to secure adequate supplies reducing Intel’s potential

Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through

This case traces the strategic decisions of Intel Corporation which defined its evolution from being a start-up developer of semiconductor memory chips in 1968 to being the industry leader of microprocessors in 1997 when it ranked amongst the top five American companies and had stock market valuation of USD 113 billion.

There has been significant improvement over the past 40 years as far as technology is concerned. The advancement of personal computers, the world wide internet, and overall informational technology has changed career development in todays society. The 1980’s was the time of technological impact, and was also known as the decade of the microcomputer outbreak. In August 12th1981, the first IBM Personal Computer (PC) was introduced. For professionals, it was mainly used for word processing. This PC began series of developments for computers. Three years later, the Apple Macintosh was one of the most anticipated release of computers. On January 22nd 1984, the Apple Macintosh was introduced on an advertisement commercial during the Super Bowl XVIII. This new computer included graphical user interface (icons, menu bars, and tools), a mouse, and a built-in screen. As the decade progressed, professionals used computers for record

During the 1970s, technology in the United States was still growing as personal computers were not as popular due to their bulky size. Not only were computers large in their form, they also cost more than what an average working class American could pay for. Due to the steppe price of a computer, they were considered more of a novelty item rather than a necessity for everyday use. Although personal computers were not yet seen in homes,

The closest comparison to this small computer at the time was the Altair 8800 and the Intel microprocessors used in calculators and watches. An improved version of the Apple 1 developed into the Apple 11, the first personal computer with graphics and a keyboard, and IBM soon followed Apple’s lead with their version of a small computer. The market for personal computers had been primarily in the business industry. Apple Computer sales netted $50 million by the last quarter of 1979 (Gitman & McDaniel, 2009) and Apple soon became the personal computer of choice for many small businesses and families, especially when Apple introduced the more user- friendly Macintosh computer in the 1980’s. The Macintosh was Apple’s first major step in adapting the personal computer to the desires of corporate America. In ten years, Apple had grown from two employees in a garage to a $2 billion company with over 4000 employees (Jobs, 1985). What began as a hobby for Jobs and Wozniak soon became an essential part of many households and established the foundation for the Apple empire.

And not just computers, in 1973 Motorola showed the very first prototype of a mobile phone.

On his return Steve started hanging around Wozniak, the electronic genius. The Apple Computer was formed on April fool’s Day 1976, after Jobs and Wozniak created a new computer circuit board in Jobs’s family garage. The Apple 1 computer goes on sale by the summer for $666.66.

In 1975 Popular Electronics magazine featured a cover story about the Altiar 8800, the first personal computer. The article inspired Gates and Allen to develop the first version of the BASIC programming language for the Altiar. They licensed the software to Micro Instrumentation and Telemetry Systems (MITS), the Altiar's manufacturer, and formed Microsoft (originally Micro-soft) in Albuquerque, New Mexico, to develop versions of BASIC for other computer companies. Microsoft's early customers included fledgling hardware firms such as Apple Computer, maker of the Apple II computer; Commodore, maker of the PET computer; and Tandy Corporation; maker of the Radio Shack TRS-80 computer. In 1977 Microsoft shipped it's second language product, Microsoft FORTRAN, and it soon released versions of BASIC for the 8080 and the 8086 microprocessors.

By the late 1970s the computing giant IBM had plans for marketing a personal computer for home use. They approached Microsoft to develop the standard operating system for their home computer models. Gates and Allen then went out and purchased for $50,000 an operating system called Q-Dos,

1946: Mauchly and Presper leave the University of Pennsylvania and get financing from the Census Bureau to manufacture the UNIVAC, the first business workstation for business and government applications.eniac - World's first electronic, expansive scale, universally useful machine, constructed by Mauchly and Eckert, and initiated at the University of Pennsylvania in 1946. ENIAC reproduced on an advanced machine chip. See a clarification of ENIAC on a Chip by the Moore School of Electrical Engineering, University of Pennsylvania.

Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

Intel opened a new manufacturing facility in New Mexico in 2002 and they established microprocessor research operations in Spain. From here they developed new products such as servers for the worldwide computing market. This helped established a name for Intel, at this point the company was showing that they were integrating technology.

This case traces the strategic decisions of Intel Corporation which defined its evolution from being a start-up developer of semiconductor memory chips in 1968 to being the industry leader of microprocessors in 1997 when it ranked amongst the top five American companies and had stock market valuation of USD 113 billion.