The Sign Was Advertising: Technicality The Sign

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

In conclusion, Kilbourne wanted to express how the entertainment business portrays woman. Between the logic and emotion, she tries to even it out and show her opinion and facts about the women in the media. Her delivery in this essay comes from the ads and the quotes. Kilbourne likes to show examples and explain her opinion through the ads in this essay. Since she did not use headings or listings, the ads will show the meaning of the essay even more than what she actually wrote in the essay. Kilbourne is very sarcastic with certain things she says about the ads and the men that are in the ads, like the ad with the shaving gel, razor, and the photo of a man. It shows her feminist side and that explains why she usually has emotions in the essay. The logic and emotion in this essay both explain the meaning of how women should be treated the right way

Analyze a series of subconscious messages in advertisement that perpetuate harmful racial stereotypes, gender roles and, the illusion of effortless upwards class mobility that create and, reinforce inequalities in our society.

In addition, advertising feeds from mob mentality, convincing people a product will change their lives by deeming it fashionable or sophisticated. It bypasses logical thinking to take control of how people view themselves and their “need for esteem. People want and need to be respected and we need to feel good about ourselves. And this is where much advertising lives, often because we are selling products that people really do not need. L’Oreal’s ‘Because you’re worth it’ is the perfect example” (Madigan 83). For this reason, expectations of a person are manipulated to fit the wants of the industry to sell products. These people are affected since they feel as if they have no choice in what to wear, how their body should appear to others, and which brands they buy. It all comes down to the need to be apart of something bigger, instead of sticking out from the crowd.

Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack

Kilbourne noticed that both men and women are powerfully encouraged to act in many different ways or do many different things. Women are encouraged to do the thing that will make man to buy a product. Men are encouraged to actualize women and be combative and selfish toward women when they buy a product according to advertisements. The author also maintains the “subliminal messages” with the different kind of advertisements provide.

As Jhally explained in her “Image Based Culture” (Jhally) article, today’s marketplace economy has the biggest impact on the tools that constitute today’s commercial society. He was arguing that today’s advertisement had became a subtle force in our society, stresses consumerism by associating the procurement of commodities with happiness. However, the reviews indicates that

It is interesting to see how branding, advertising, and marketing, that are in place to achieve specific commercial goals, completely rely upon the complex elements of human psychology, as well as on how cultural norms and values influence the individual. This has in fact been an integral concern of marketing historically; the mere presenting of a product or service is ineffective unless some reflection of its deeper value or meaning to the potential consumer is reinforced. In the mid-20th century, for example, advertisers placed a large emphasize on the post-war norms within American society, and stressed how products provided ideal supports for the idealized suburban household. This in turn affirmed existing ideas of gender roles so then, as now, marketing simultaneously employs and shapes cultural norms. This being the case, the ways in which socio-psychological principles are employed in branding, advertising, and marketing are intrinsically multifaceted and evolving as the cultures evolve. In a very real sense, marketing is perpetually “keeping pace” with social changes, just as it impacts on those changes through creating ideas exposed so widely to the society. As the following review of literature supports that, social and psychological concepts and principles are essential to successful marketing and branding, just as commercial agendas seek to instill or reinforce traditional norms going to product appeal.

This paper will analyze the Candie’s Foundation advertisement found in the Seventeen magazine. The advertisement is directed to the teenage audience, and its message is to avoid teenage pregnancy. The Candie’s Foundations is a non-profit organization that prevents teenage pregnancy by providing information and making campaigns. The advertisement will be examined by the use of logos, pathos, and ethos. These three different appeals will help to describe and understand each part placed in the advertisement. This document will describe the purpose of the advertisers and how they influence on audience decisions. This paper will describe how authors feel of the advertisement, and what is their opinion. It will explore the reasons of why those

The final two sections are the longest and are the loudest and most powerful. “Male Decorativeness in Cultural Perspective” mentions the history and notions behind men in advertising and the social influence. It traces examples of advertising and builds up to modern day representations of masculinity. Finally, the reader is left with a question and strong statements and thoughts in “My World…and Welcome to It?” This section is deliberately made the last because it allows the reader to reflect on the world in which they live where people are outwardly judged both now males and females.

Susan Bordo shares the development of men and women in modern society. She uses examples to support her point of the man today is different from he was in the old days. Bordo analyzes on the male body in advertising. She also discusses the male body is different from the female body in advertising of fashion. Even she regards male body is not typically used as an arousing symbol, but she agrees that “the male body is the beginning to be a commercial representation object” (Bordo). Bordo compares the male body and female body, and suggests the readers to read the male body through vulnerability. And since male body is always hidden from the public, it is different from female body. Bordo relates this phenomenon with the power of male

The media uses its influence to spread its own idea of the perfect body type which is hurting our society but mostly, our youth. It uses sexual advertisements and commercials to get its point across which causes our society to become brainwashed because no one is willing to stand up to it. This causes the youth to become depressed and full of emotions that cannot be expressed because of fear of rejection. Advertising and Violence, “two ways a woman can get hurt,” as stated by Jean Kilbourne, an award winning author, speaker, and filmmaker who is globally recognized for her work on the image of women in advertising and her studies of advertising, in her essay, “Two ways a woman can get hurt.” In this essay she talks about the discrimination and misconception that is

In the Tom Ford ad, a woman is seen laying down on her side, half naked and slim, looking at her face full of makeup through a mirror. Marketers use the concept of gender, mainly women to display sexuality, providing a resource that can be used to receive attention. The audiences’ attention is caught right away in this ad as they see a “sexy” woman being the main focus. Advertising shapes a society’s culture, and reflects its values. Furthermore, advertising is a part of “a discourse through and about objects” as it does not mention anything about the product but how it is connected to major domains in our lives (Jhally 328). The makeup product of Tom Ford is not mentioned in the ad whatsoever, but the mirror is used as an indication of beauty viewed through society’s expectations. It promotes images of what the audience assumes to be “the good life” as it tries guiding us to become “happy” through the purchase of products. If a woman were to buy any makeup by Tom Ford, she will automatically be happy as the makeup will give her glow in life because she will be able to do anything with her new and enhanced beauty. The concept of advertising consists of wrapping up your emotions and selling them back to you (329) by giving fake happiness and satisfaction that loops an individual to chase goods in order to fill the void of

The purpose of any advertisement designer is to reinforce as much selling as he can. Yet, here, the advertisement was primary directed to men as general and young men in particular. Braveness, confidence, strength, and power are mainly masculine needs. Here, they want the audience to perceive that they are not merely selling a car, yet, they are selling confidence, attractiveness, courage, and respect. They want to make every one of the audience dream to be in the place of this young man and live these feelings as has never done

Advertising is one of the channels of social communication. The system of social communication provides not only the preservation and rebroadcast achievements of culture and cultural norms and everyday practices, but it is also a crucial part of the process of inculturation personality which is essential to the processes of social development as a whole. An important event in the evolution of modern mass culture was the so-called “visual turn” resulting from the multimedia revolution of XX-XXI centuries.This revolution led to the dominance of visual cultural forms, including outdoor advertising as a mass phenomenon culture.