The Signs Of Shopping By Anne Norton

Decent Essays
Shopping, a common activity conducted by almost everyone at least once a month, is such a normal subject in our everyday life, one barely puts any thoughts into the potential semiotic explanations behind it. According to the two essays, “The Signs of Shopping” and “The Science of Shopping,” Shopping has significant impacts on one’s self-identification. It is a two way straight, the consumers’ shopping styles can also influence the economic status of the retails businesses. “The Signs of Shopping” by Anne Norton mainly talks about the hidden semiotic meanings behind the concept of shopping. She mentioned how women shopped to obtain a sense of self-identities by spending money to possess property(88). The reading also implies that…show more content…
They are free to choose to wear different type clothes; the clothing is merely a reflection of their interests and friends group and some degree of social class(expensive clothes cause more money). The cloth does not wholly represents who they are. An athlete can also be into alternative music. A preppy class president can be great at sports. One should never allow being forced labeled by appearances stereotypes. As for the author’s augment about how women shop to seek a sense of independence from their husband and family(Norton, page 89), I have to say that I strongly disagree. Women should not feel depended on to their husband just became he is bringing home the bacon. A women’s identity should be based on her intelligence and contributions to the society. If a women become less depend on just because of less financial support from their husbands, I have to say that is just wrong and pathetic and evil. As a feminist, I believe in gender equality. I have to admit I may be a little bias here. Women can seek self-worth from working, volunteering, and even directly participating in their daily life. People can respond to my arguments by claiming that the author does have some sharp pieces of evidence on the reasoning behind the behaviors of shopping homemakers. I, hereby, argue that shopping is just a small portions of their life, there are so much more aspects of life that contribute to defining their
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