The Similarities Of Nike Vs. Adidas

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In my class we were told to research two companies that had similar in their qualities and what the company is based off of. The companies I researched were Nike and Adidas. I chose these two companies because I purchase clothing and shoes often from them and I like their products so I wanted to learn more about the actual company. What you will learn throughout this paper is a lot about the company's history and then some about their selling qualities and then finally what my personal opinion is on the two companies Nike and Adidas.
The first company I researched is Nike. Phil Knight is one of the founders of Nike. He retired last year in 2016 after 52 years at the company. He ran track at the University of Oregon where he created the company with his former track coach Bill Bowerman who is now diseased. To create the company they both put five hundred dollars and called it Blue Ribbon Sports. They changed the name to Nike on May 30, 1971. Nike has been
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Adolf Dassler is the founder of Adidas. Adolf started in his mother's wash room. In 1924 him and his brother established a shoe factory and called it Dassler Brothers Shoe Factory, from there he went on with his journey to provide athletes the best shoe. The brothers split and his brother made the shoe company Puma. Adidas is named after Adolf because his nickname is Adi and they used the first three letters of his last name which were das. Adidas stands for "All Day I Dream about Sports". Adidas is the largest manufacturer of sportswear in Europe. They are second in the world after Nike. Adidas also owns Reebok. Their first piece of apparel they sold was a tracksuit. Adidas has been around for sixty eight years. They became popular because in 2014 they were falling in sales but then they came out with new shoes that boosted sales. The new style of shoe had many purposes as they used to be basketball shoes but now are just normal regular

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