The Situational Analysis Of The Marketing Planning Of KFC

As we are all aware of, KCF is a fast food restaurant that specialises in fried chicken and its headquarters is located in Louisville in USA. It is considered the world’s second largest restaurant chain after McDonalds with 18,875 outlets in more than 110 countries and territories as of December 2013, but it is the world’s most popular chicken restaurant. KCF was founded by Harland sanders in the year of 1930. Its first franchise company was opened in Utah in 1952. After the first franchise was opened, KFC started expanding rapidly world-wide, this created a brand image for the company, and their logo became popular and was easily recognised by its external stakeholders. Its strap-line (finger lickin good) defines the deliciousness of their chicken.

Kentucky Fried Chicken (KFC): The Kentucky Fred Chicken mission statement is "To sell fast food in a fast, friendly environment that appeal to pride conscious, health minded consumers".

Kfc Company will need to analyze the information of their own in deep detail to understand this will help them because of their understanding will get better and better, then Kfc Company could put all that knowledge into action. If anything contributed to this market research will affect the marketing plans of Kfc Company because they will not understand the weakness and strength, opportunities and the threat that their actions might

KFC is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. KFC was founded by Harland Sander in year 1930 and went on to franchising in 1952.

The main limitation is their costumer’s feeling and impression about KFC. What KFC China ought to do is to research for is the local’s citizens’ favor and their economic capability. There will be no customers if there isn’t suitable menu. They will go to their local restaurant instead of this new foreign restaurant. Another concept they have to consider is the economic capability in different regions. The research says the average consumption per person is about 20 Yuan in China.(BBC) Its normal in the metropolitan but it might be a bit high for some second or third tier cities in the situation that there revenue per day is only around 50 Yuan. The location for the restaurant is also an important factor for the profit directly. Where the location is, is it available or not, what’s the rent or price of it are all the limitations and problems that KFC China have to discuss

Any company who wants to achieve higher margins of profits, first and foremost aims at reducing the cost of its production. KFC is no different than any other company. They do so by attaining high efficiency in production, operational and marketing areas. It provides its differentiated products at an affordable rate and gives a good value to its

KFC, known as Kentucky Fried Chicken, is a fast food restaurants based in Louisville, Kentucky.In the midst of the depression, Harland Sanders who was born in Henryville( Indiana), opened his first restaurant in the small front room of a pump station in Corbin, Kentucky.Sanders served as station operator, chief cook and cashier and named the dining area as

The sort of diseases that are now responsible for nearly three quarters of premature deaths in westerns world. Kfc company food has classified as junk food also contains many chemical additives that can cause ill-health and hyperactivity in children.

KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville, Kentucky. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.

By promoting the corporation quietly by different types together with television programs, internet, public relation and many others, furthermore, KFC innovate the new menu servicing set which is a special menu set being known less expensive than ordinary.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

As the outlets of KFC are in posh area and prices are too high, so KFC targets upper and middle classes. The target markets depends upon size and growth rate of population and company resources.

The spinning off the restaurant divisions, in my opinion, is a success for PepsiCo. Although Yum! Brands has been a quite successful, thriving company with record setting growth and profitability, I would still support the decision today. PepsiCo had too many oars in the water with the beverage business, the snack business (Frito Lay) and the fast food restaurant business. It could not successfully manage all the diversity it had acquired. I commend the management team’s decision (led by, then President/CFO, Indra Nooyi and now Chairman/CEO) (Fox News 2012) to cut a highly potential part of its business off and to implement a strategy to focus on its main products and their distribution. This strategy has proved to be the right move for this organization. Below is a table which illustrates the fluctuations with the stock price from the first acquisition of Pizza Hut through October 31, 2014 (though the stock price posted on 11/3/2014). You can see that the acquisition years (in yellow) show a negative impact on the stock price, with two of the three being significant. You should also note that, in the year of divesture,

How much will I pay in royalties and advertising? What fees will I pay when I become a KFC franchisee?

Malaysia is a unique country. It is made up of multi-ethnic group who are living in harmony. Conflict among ethnic group is rare and even if conflict occurs, is not to the extent of destroying the country. In fact, it is the diversity that drives the development of the country and makes this country colourful. Malaysia has been recognized by the world as a model for other plural societies. The concept of ‘unity in diversity’ is always insisted by the leaders. The concept is now supported with the ‘1 Malaysia’ concept which is introduced by the current Prime Minister. The Malaysian government is always put efforts to ensure the