The Six Step Decision Making Process

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Before a company can make any decision on introducing a new product to the market it must undergo the six-step decision process. Many issues and profit loss can be avoided if the company undergoes the process and focus on their goal. The six-step decision process is a systematic process that can be applied to any situation within a company, non-profit organization and even in your personal goals. The six steps consist of identifying the problem, establishing a goal to reach, search for possible solutions to the problem, evaluate all the cons to all the possible solutions, select one of your options and then undergo an analysis of the outcomes. This paper is going demonstrate a simulation of a the six step decision making process from the perspective a soft drink company that is evaluating the possibility of launching a new soft drink product with twenty five percent fruit juice.

New Soft Drink All companies no matter their specialization must undergo the six step decision making process when launching a new product or making a decision that will impact directly the company’s profits, production, reputation, etc. The decision making process in large corporations are more complex due to the multiple levels within the organization. This does not mean that if the company is small it will be easier; it just means there will be less input from multiple departments or personnel. The soda company is a large industry that must be very careful in their decision-making

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