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The Social Anatomy Of Covergirl Summary

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George Gerbner’s article The Social Anatomy of the Romance-Confession Cover Girl discusses the contrast between the image of the cover girl and the verbal context surrounding her. He also discusses how this contrast successfully fulfils the editorial and distribution requirements of the magazine. Gerbner’s experiment explores how the alteration of the cover affects the perception of the cover girl.
This review will evaluate the results and findings of Gerbner’s experiment, assess the way the cover girl is used to sell the magazine, and explore the purpose of the cover girl. This review aims to support Gerbner’s idea that the cover girl is indeed a heroine.
Gerbner’s main argument was the juxtaposition between the image of the cover girl and …show more content…

The use of a beautiful cover girl who is shown to be engaging in “shameful” behaviour, helps these working class women feel better about themselves, because even this seemingly perfect and beautiful cover girl is engaging in such behaviour. In psychology, according to Leon Fastinger’s (1954) social comparison theory, this is known as upward social comparison. This is when someone compares themselves to people who seem superior to them,” () In the case of a working-class woman and the cover girl, negative upward comparison would apply. Although the working-class women are looking up to the cover girl, they are looking up to her in a negative manner. According to Bianca N. Loya, Gloria Cowan & Christine Walters (2006), women are often hostile towards someone who is more attractive than them and thus, display negative social comparison.
Conversely, positive upward comparison could also apply, as some women may see the cover girl as a symbol of the feminist movement, which will be further discussed below.
The cover girl is sexualised through the verbal context. She is portrayed as an innocent and naïve
The sexualisation of the cover girl could also be seen as a form of feminism. Although Gerbner labels the cover girl a “heroine”, he fails to mention this. By using a model that fits the stereotypical description of what society would deem as an ideal woman, (one who is innocent, naïve and wholesome) in contrast to the verbal context that tells of the “scandalous” acts she has engaged in, women could be liberated from the expectations of society. ____________ says

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