The Social Marketing Of Australian Red Cross Organisation

Imagine being a soldier during the revolutionary war. There is no one to help you, and there is no doctors to save your life. Since the American Red Cross was founded, the organization has helped millions of people ranging from war to natural disasters.. The American Red Cross provides a range of services in the United States by giving emergency assistance, blood, disaster relief, and education. Also, the Red Cross feeds the volunteers, helps families contact each other, provides blood to disaster victims, and helps those affected by disaster to access other available resources. Their mission is empowering ordinary people to perform extraordinary

The American Red Cross organizations main focus is recruiting blood donors and volunteers; this is very clear from the first click on their website-a pop up window asking for the reader’s zip code in order to find a donation site near them. The tabs up at the top labeled with large print are inferred to be their most valued ideas. Below each of those tabs is a list of resources related to those individual tabs that help better define their purpose. The American Red Cross website uses the all three of the main types of rhetoric-pathos, ethos, and logos-in a way that benefits their organization and successfully grasps their audience.

Whether it is a local flood or a national disaster, there is always one organization there to help, the American Red Cross. Each year the organization turns down no one in need, benefits 70,000 people in disaster relief, along with saving three lives every time a person donates blood. The American Red Cross has evolved through the years and is still known as one of the most important nonprofit organizations in the world.

The American Red Cross is an important entity in the world today. In fact, the organization was created over 100 years ago and has done nothing but grow. This is an organization that went from caring for wounded soldiers to being the guiding spirit of many families when disaster of any kind strikes. The American Red Cross must be strong and organized to handle such a large role. Unfortunately, they are usually not strong or organized.

Undoubtedly, the American Red Cross has done many wonders over the course of its existence. Whether it is providing relief from disasters, aiding the less fortunate nationally and internationally or saving lives with their blood program, the Red Cross has always been there to help the world become a safer place to live in. Most recently, this organization has had a strong impact in the recovery of “Superstorm” Sandy and Hurricane Isaac, providing food and water, multiple shelters for people that have lost their homes and even counseling during such a devastating time (“Top 20 Accomplishments”).

The American Red Cross is a non for profit, congressionally chartered organization. Its primary focus is to give help anywhere that is needed both here and abroad. The American Red Cross uses its resources, time, and money to help five major areas, which are aiding people affected by disasters in American, supporting members in the military and their families, collecting blood for process and distribution, health and safety education and training, and international relief and development (American Red Cross). The Mission Statement of the American Red Cross is “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors” (American Red Cross).

Imagine this, you're driving in your car, then all the sudden someone crashes into you and you are fatally wounded and bleeding out slowly. The paramedics take you to the hospital for treatment, but there is one problem; there is no blood to give you to make up for how much you have lost.Without programs like the Red Cross a lot of people wouldn't be here. This organization saves millions of lives every year. The Red Cross was founded by Clara Barton, a life saving nurse in the civil war,the American Red Cross is a life saving organization that

The information sources used in writing this paper includes an interview of the Secretary General of the Red Cross, and it also includes the reference of an article and of different books which also provides the required information for my paper and help in the key findings.

The American Red Cross is a humanitarian organization that provides significant help to those in need. The organization is a branch of the International Federation of Red Cross and Red Crescent Societies. The organization’s initial goals were to provide humanitarian efforts and other relief during trying times. For example, many felt that the group was formed in response to the destruction caused by the American Civil War. Founder and the group’s first President, Clara Barton, believed that America should be prepared for future catastrophes, but there was widespread doubt that the nation would ever again experience anything as disastrous as the Civil War. Nonetheless, the organization was formed on

The American Red Cross is a nonprofit organization that prevents and alleviates human suffering in the face of emergencies through six key areas; disaster relief, lifesaving blood, training and certification, supporting America’s military families, and international services. The American Red Cross has both a mission statement, which defines their objectives and approach, and also a vision statement, which defines their vision and future goals. The mission statement of the American Red Cross reads “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. The American Red Cross’ vision statement reads “The American Red Cross, through its

American Red Cross is a organization that was founded in 1881 by Clara Barton. It has established itself as the most well known emergency relief organization devoted to the care of war victims, disaster victims, and the suffering world wide. People can attain community services hours through the American Red Cross as well as benefit from the health and safety programs offered each year. American Red Cross is the largest supplier of blood in the United State. The American Red Cross uses money from donations and fund raisers to provide humanitarian services and programs. The American Red Cross is not a government agency so it relies on volunteers, money

The Australian Red Cross Blood Service (ARCBS) has identified a long-standing issue of poor repeat blood donation from young donors, in particular males. While this group of the population has a high number of new donors, it has been found they are also the least loyal, which poses a problem for both current and future blood stocks. As a marketing consultancy firm, we have been commissioned to analyse the issues surrounding blood donation in Australia, and to devise three cost-effective marketing strategies aimed at increasing repeat donation from this demographic.

A Non-profit Organisation (NPO) is an establishment that uses its funding for the pursuit of a specific purpose such as for a charitable cause (Lorette, 2015). It is different from a for-profit organisation as its objective is to provide greater good to the society rather than to maximise the wealth of its stakeholders. The surplus revenues of an NPO are used for either its expansion, self-preservation or plans and no part of the profit is distributed to its members. NPOs are increasingly starting to operate like traditional business organisations as strategic planning and marketing is imperative for their survival.

In the past decades, the marketing environment has been changed radically. The approaches and philosophies of marketing have undergone a gigantic impact from the new social channels. Social marketing has emerged as required in the context. Kotler,P. and Zaltman,G (1971)

The organisation has a mission to make the country healthy and safety and secure as well. In some areas the people need the organisation to help them so that they