The Social Media Proposal Is Fashioned Exclusively For David Gerard Salon

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The subsequent social media proposal is fashioned exclusively for David Gerard Salon (DGS), which results from an extensive analysis of the social media trends and applications unique to your industry. The utilization of Facebook and Instagram will help position DGS as a frontrunner in both the industry and within the community served. In utilizing these platforms, DGS can create and strengthen bonds with their network of clients, followers, and potential leads while building, broadening, and enhancing the salons online social presence. Additionally, the selected platforms will provide a stage for information sharing, engagement, and serve as inspiration for your target audience. During the preliminary process, particular focus is directed…show more content…
Beginning with the later, a redesigned web page that is trendy and professional will serve both salons and will contain embedded promotional ‘Call to Action’ features, as well as the details of the services and products offered. Essentially, through consolidation and redesign, you create a cutting-edge landing page that ultimately turns visitors into repeat clients. Next, the installation of a salon software program will afford enhanced benefits for both the client and the salon(s). Key features include online client self-scheduling, appointment email confirmation and text alerts, client management, email marketing, mobile access, point of sale checkout, integrated credit card processing, client connect features, inventory management, and customized analysis reports (John Amico, 2016). The completion of these elements serves as the foundation from which to build these social media platforms. Social Platforms Following you will find an analysis covering the two recommended SMPs to include the way in which they will assist your organization in not only reaching your target audience, but also aid in bringing your goals to fruition. Important to note, these SMPs provide the most efficient balance between visualization and engagement both of which are essential to your industry. Facebook Although a current
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