The Social Responsibility Of Qantas Essay

On October 22nd, 2001, the Industrial dispute between QANTAS and its employees was initiated with the offering of a new Enterprise Bargaining Agreement. This proposed an 18-month wage freeze for employees plus a sliding scale profit share scheme. Ten out of twelve unions under QANTAS accepted the terms of the agreement, barring the unions of manufacturing employees (AWU and AMWU). They were holding out for a 4-6% pay rise. On the 8th May 2002, some ten months later, the dispute was resolved when QANTAS agreed to an across the board 6% pay increase. This essay provides an in-depth analysis into the dispute, including causes, the resolution process, the role of stakeholders, and costs and benefits for all concerned.

The Qantas Group is recognised as a sustainability leader by key sustainability indices. Since 2010, Qantas has been involved in the CDP ASX 200 Climate Disclosure Leadership Index. Since 2009, they have been included in the Dow Jones Sustainability Asia/Pacific Index and are also a member of the Dow Jones Sustainability Australia Index. Qantas Airways Limited has also disclosed their corporate social responsibility and governance in their annual review that can be accessed online or physically.

As one of the most publicised and well-known companies in the nation Qantas’ reputation can hinge on their sustainability practices. Any slip up for the company will attract media attention which is why it is pivotal that Qantas has adequate sustainability practices in effect. As an international airline, the amount of resources in which Qantas can lead to a significant impact on the environment. There are many areas within the daily routine in which Qantas need to be wary of how the company’s actions are affecting the environment. Some of the main sustainability issues in which Qantas need to focus upon is there carbon emission footprint, this includes practices such as fuel consumption and efficiency and releasing emissions. The safety of

Qantas has been actively involved in carrying out corporate social responsibilities throughout the years. For example, they have taken measures to reduce their carbon footprint. Greenhouse gas emissions is a huge issue which looms large over the aviation industry. As such, Qantas has prioritised reducing carbon emissions from aviation fuel. Qantas has invested in next generation aircrafts which are more fuel – efficient, such as the Airbus A380 and Boeing 787 Dreamliner. The Qantas group invests in Bombardier Q400 for regional routes, which expends 35% less fuel than other similarly sized aircrafts.

The ethical issues presented in this case are the different views that each individual has on how the idea of corporate social responsibility (CSR). This dispute is between Mr. Milton Friedman, John Mackey, and T.J. Rodgers; all of which has a different outlook on CSR. The definition of CSR refers to the responsibilities that business has to the society in which it operates and to those actions that a business can be held accountable. Most philosophers have come up with three different types of responsibilities that corporations can be held accountable for. The first and most important of the three is a corporation’s duty to not cause harm. If a corporation can

Marketing strategies are an extremely important factor in determining the overall success of large global businesses (LGB). Marketing strategies are plans of action intended to promote and sell goods or services. There are a number of marketing strategies available, however, this report focuses specifically on pricing, promotion and global marketing. These determine how a business sells its goods and services, subsequently affecting market share, profitability, and cash flow. This is demonstrated when looking at the global businesses of Qantas Pty Ltd and Apple Pty Ltd. Qantas is an Australian based airline, which has grown from an airmail company to the largest airline in Australia,

Management practices at Qantas are more flexible and adapted to suit challenges in society such as the reaction to terrorism, the introduction of viral disease and the ever changing market and customer requirements.

This essay is a critical analysis of the behaviors that Company Q has demonstrated with regard to social responsibility. In essence, Company Q’s behaviors, while reasonable reactions to maintain financial viability and avoid contribution to employee malfeasance, actually demonstrate a profound solicitude that results in a negative public image that will end up costing it more in the long term. I will offer solutions that will provide a cost savings while keeping Company Q from making further embarrassing errors.

Qantas has three major problems. 1.) Fuel efficiency, 2.) Lack of communication between employers and employees, 3.) Competition in the corporate customer market (Ferguson

We will begin this paper discussing whether or not Company Q’s actions have been socially responsible. In the scenario Company Q has chosen to throw out day old food instead of allowing it to be donated. The reason for their decision was to deter theft from the employees who may take the food instead of actually donating it. This in my opinion is socially irresponsible of Company Q. Company Q’s store has indeed faced some challenges, seeing as it is in a high crime area. More often than not high crime areas are also low income areas, a combination that surely both directly and indirectly effects the profits of the store. Profits are important as any business needs to be profitable obviously, but it should never be at the expense of people. People are one of the most vital parts of any business as you need them as consumers, and of course aid in running the business as employees.

Qantas is established in the Queensland outback in 1920 and after that it has become biggest domestic and international airline and strong brand in the Australia. It is enrolled as the Queensland and Northern Territory Aerial Services Limited (QANTAS) and the group two airlines brands are Qantas and Jetstar those provides transportation services of the customers. Qantas created its strong brand reputation through deliver safe and secure services, focus on customer services, maintain reliability of operations and focus on maintenance, engineering and technology (Qantas Airways Limited, 2014). Quanta main business aims or objectives are:

It is also their vision ‘to be a great airline that champion’s the Spirit of Australia’ (Qantas.com). Since it is their vision to demonstrate the Australian Spirit to the public, it is vital that they start incorporating practices that reflect this conduct within the

Corporate Communication ensures a communication strategy with an organization’s stakeholders, suppliers, customers and employees. It is a strategy framework that helps an organization build a better understanding and repute with people whose attitudes and actions hold influence the success of their business. This strategy identifies each of the aforementioned groups and describes the required approaches. In regards to the customers, one needs to project an image that the company will cater to the needs of the customers with quality products and subpar service. Excellent managerial services and good

For managers to effectively institutionalize their businesses, they must have absolute knowledge of their business environments and the salient issues that may affect the operations of their organizations both within and outside so as to be able to proffer absolute and sustainable solution that will keep them in existence. Some of the issues affecting managers in business are Gender Equality and Work-life balance. This assignment critically analyse the these identified issues, showed their relative importance, their importance to management and their relationship to positive social change.

Social attitudes towards work also can have an impact on the organisation’s success. The society has some assumptions about work and if people don’t shift from such assumptions, the organisations may suffer. For example, Sime Derby Malaysia, a very successful mining company in Asia allows its male staff to go for paternity leave when their wives are having new-born babies. This has made the company to be one with the most admired policies and attitudes thus every man would love to work for Sime Derby. Emirates Airlines is also one of the companies that have changed attitudes towards work. At Emirates, women are encouraged to apply for top management positions and considered more than their female counterparts. Also at Emirates, women are trained and encouraged to be captains not just be first officer pilots. This shift in attitude towards work has made Emirates to be one of the world’s leading airlines.