The Social Responsibility of Positive Communication Within The Graphic Design Industry

Does one ever question what opposition to cultural trends can lead someone? What if they were to question they type of success that could erupt from dislocating and distorting one’s work into a brand unique to no one but yourself? Pablo Picasso and Zaha Hadid were two of the most successful artists within the modernist movement. Both Picasso and Hadid laid the foundation for their success with a strong educational background. Each artist understood their sheer talent and works would not contribute to their succession alone. Picasso and Hadid sought the importance of defining one’s brand on a global scale. Building a connection between a consumer and their product, both Picasso and Hadid knew that their talent and business practices would allow them to convey themselves naturally in a world immersed with commercialization. Their profound ability to know which patrons (sponsors) to conduct business with, and proper distribution without flooding the market, allowed Picasso and Hadid’s work to stay in demand.

Persuading an audience is not a simple feat to accomplish as some may think. In actuality, it forces people to look beyond themselves and their

Ever wonder what opposition to cultural trends can lead someone? Ever question what kind of success can erupt from dislocating and distorting one’s work into a brand unique to no one but yourself? Pablo Picasso and Zaha Hadid were two of the most successful artists within the modernist movement. Both Picasso and Hadid laid the foundation to their success with a strong educational background. While each artist knew that their sheer talent and works would not contribute to their succession alone. Picasso and Hadid sought the importance of defining one’s brand on a global scale. Building a connection between a consumer and their product, both Picasso and Hadid knew that their talent and business practices would allow them to convey

Graphic design is a vast industry in visual communication, using information, typography, isotopes, and diagrams as a way to communicate across to its audiences. Through detailed investigations of design and taking on Robin Kinross (1985), claims that the distinction between design for information and design for persuasion “cannot be a clear one” this work will explore the possibilities of visual rhetoric in graphic design.

From the PowerPoint, we learned that Cable Television is a highly persuasive medium because it offers sight, sound and motion. It also reaches a large audience and specifically captures the attention of our hard to reach target (males 18-34). We chose Cable Television over other mediums because it provides narrowcasting opportunities to focus in on specific targets. The vehicles that we chose within this medium are Spike TV with a reach of 35,794,000 and an index number of 120, Food Network with a reach of 56,594,000 and an

Several existing Design Activism case studies were reviewed, in order to examine the process followed, the tools used, and to understand the impact on society.

In order to attract a specific demographic, advertisement companies employ diverse methods of persuasion. Corporations such as Wendy’s hire advertisement agencies for their expertise in how to attract target audiences to their products. Wendy’s advertisement campaign for ‘Where’s the Beef?’ integrates a few different methods of persuasion; credibility, similarity with the target, and likeability. Wendy’s is trying to entice the 16-40 age demographic of Americans. By incorporating these methods of persuasion to attract the aforementioned target age demographic, Wendy’s is anticipating to attract new customers, consequently increasing profitability.

Graphic designers assume a noteworthy part in the media today. Ordinary items, from bulletins to signs, to sites and oat boxes are all made by a graphic designer. Graphic designers hold the obligation to make graphics that help convey data, occasions, and things. Designers work from designs and representations to make writing, for example, magazine designs, reports, and diaries. Designers are additionally in charge of promoting, which incorporates bundle design, logos, and marking.

But one of the best-kept graphic designer secrets is that it solves a problem in product or business development. During the design process, a great designer would simplify complex communication problems by developing methods and visual explanations to help others comprehend what they are trying to

Brand and Identity Design is what most people think of when hearing the words “graphic design”. Admittedly, I assumed that the creation of logos, the look of products, websites, were the only aspects of this field. So, those were the things I created in my leisurely time, or the things I was required to produce in high school classes and competitions. I now know that those aspects only comprise a small part of graphic design, and provides a miniscule, vague description of what Brand Designers achieve. A Brand Designer is responsible for the overall representation of a company, and must market a company’s particular brand through the use of several mediums. Those mediums include logos, web sites, apps, and so on. A consistence must exist in everything produced for a certain company because the point/ of a brand is to label a company to they are simple to identify, and companies cannot be easily labelled with ever-changing brands.

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.

An over-communicated society is horrible since it harm brands or benefits brands. The new way of advertising is to be selective to be effective. I have come to an understanding that by targeting a select group of people it will help expand

According to Fuad-Luke, (2009) Design activism is the process of ‘design ideas, creativity and technique that carried out intentionally or unintentionally to develop a counter-narrative intended at creating and managing constructive social, institutional, ecological and/or economic revolution.’ The Design Activists have a prominent effect on the society in a way that the designs produced by them have a deep relationship with the culture and different kinds of people perceive their ideas in a different way. The design ideas could range from a very small advertisement to a large signage system to save lives of people in critical situations. As designs also have a greater impact on our thoughts, so everything appears to us through a different angle, thus revealing the nature in different ways as well. The concepts of design, which are to be used for activism, are still very narrow and it has created many problems and confusions in the minds of the people. By having conceptualized designs any designer can promote activism for social movements, whereas misleading design ideas can create a lot of social and economic problems. By having accurate and robust designs the ideas of people will get clear and design activism will be easily accessible within the field of design. The vision lies in the motion and therefore a lot of design activists are enhancing their designs to a benefit the communities and improving the environment and on the other hand the designs, which

Today, we live in a society where everything that surrounds us is designed in a way as to improve the quality of our living. In saying that, have we, as designers, contributed to the process of improving our lives through design? This essay will discuss and analyze whether visual communication is part or the problem or part of the solution in the society. Also, this essay will answer whether graphic design has the responsibility to address serious global issues and how it should do this. This essay will also tackle the topic of "Do we need Visual Communication Designers?" and how this topic relates and answer our question to whether it is a problem, a solution or will it be able to help with the global issues.

To do this, these actors design their message in a way that maximizes the impact