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The Social Shaping Of Technology By Judy Wajcman

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In this essay, I will critically discuss the following statement from The Social Shaping of Technology (1999) by Donald MacKenzie and Judy Wajcman in relation to the smartphone or tablet and the effect they have on society in multiple areas.

“A ‘Hard’, simple cause-and-effect technological determinism is not a good candidate for a theory of social change. However, the failure of a ‘hard’ technological determinism does not rule out a ‘soft’ determinism (Smith and Marx, 1994), and to say that technology’s social effects are complex and contingent is not to say that it has no social effects.” - MacKenzie and Wajcman

From this statement, I interpret that the “hard” form of technological determinism is not suitable for the changes in society has …show more content…

A possible contributing factor to this increase of media usage could have it developed within the society it was made cheaper and more affordable so more people could use this technology and thus able to communicate more effectively without the need of face to face interaction, however it was that society that normalised the technology over an extended amount of time while it was adopted into that society. In conclusion when referring to the statement made by MacKenzie and Wajcman, we can see that the “Hard” determinism is not a suitable method because it only sees the new technology that was introduced to be the driving factor without considering another factor such has the one I proposed, however, the “soft” form of determinism is more logical has it a society develops it to meet the needs of the people in that …show more content…

In the same BARB viewing report, it shows that the viewing through these means is highest at 9 pm through 1 am. When considering this information, the reasonable assumption can be made that these media texts are viewed when people are in bed or away from the TV. Upon reviewing this through the “hard” determinism lens we can see that it is not suitable has, it is clear there are other factors at play here such as the time of day when this form of viewing through this medium is more prominent in the evening when people are not watching the TV in the living room but watching shows on their tablet in bed for it what members of that society prefer. Having said that after looking at these two areas the smartphone has shown influence we can see that the “hard” determinism is only focusing on one area of a multi-faceted phenomenon. In William Hoynes and David Croteau’s book Media/Society: Industry, Images, and Audiences they write the following in regard to the outlook of this form of determinism.

“In the technological determinism’s lens, people exist only as rational employers of technology or pieces on the proverbial chessboard who will be moved by the requirements of the technologies…in this view, society is transformed by a technical, rather than a human, agenda” – W, Hoynes, D,

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