The Solar Feeder Case Study

Starting a business, one may ask some questions to evaluate his or her ability to run a business successfully. An owner needs to question the finances, the challenges, the strengths, and weaknesses. First, the owners need to know finance: how much capital to startup business, what loans are available based on the business plan and financial statements, and how to keep up with profits and losses to determine the future of the business. Besides determining capital, the owners need to know what challenges they will face. Writing a well-executed business plan is the first challenge and important because it is a guideline to start business and to show lending institution or to attract investors for the business. Also, owners need to think who ideal customers are and who they can target to make a successful marketing strategy. Moreover, they have to think about their competitions because no business operates without competition whether it is direct or indirect. The competition has a significant impact on customer’s buying decisions. In order to compete with their competitors, they have to know their strengths and weaknesses: Are their products unique? Is the product better than the competitors’? Is the price

Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and

After gaining enough knowledge on the types of business structure, business owners can proceed to the process so that their plans of owning a business will turn into reality. After reading several resources, the process will be divided into five stages. The first stage is the planning and research. This involves developing viable business ideas, knowing the target customers and possible competitors, searching for the right location, thinking what will be the business name, and marketing strategy. In this stage, a business plan should be made. Business Link (2016) refers, “business plan as a document that defines why you’re in business, your goals, and how to achieve those goals and it also covers all major aspects of the business, including

By adding all these steps and by implementing these strategic objectives we can realize the tactics and measure the target audiences as well. This business plan must also include the shareholder value or financial perspective, our customer value perspective; the business must know the process or internal operations perspective well keep a balance sheet on what goes in to the business and what goes out

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Canadian Solar, founded by Dr. Shawn Qu is an icon in the global solar energy company well-known for producing solar products such as solar panels, string inverters, off-grid applications and PV Energy Storage. Headquartered in Guelph, Ontario this Canadian company has projects, assets and relations on every continent of the world except...Antarctica. While having a hefty annual revenue the company is also socially and environmentally active. The Canadian company is trying to help raise awareness regarding the horrible effects of kerosene on human health by providing solar lamps to impoverished families in Africa to prevent these horrible health conditions and environmental effects from increasing. Moreover, Canadian Solar is providing solar

Bo Haeberle, with his friends invented an innovative bird feeder that worked on solar power. The feeder used a small solar panel in its roof to build an electric charge. The Solar feeder's purpose is to use the mild electric shock it generates to repel the squirrels, preventing them from stealing the bird seed or damaging the feeder itself. In a typical product-driven approach, Bo and his friends started SDI, Inc. to produce and promote the solar feeder without having done any marketing plan. After several years of perseverance and some recognition & rewards, however the company finds itself running out of money. And the company also realizes the need to develop a marketing plan in order to attack the $843 million market for bird feeders,

Every organization should have a strategic plan to achieve its goals in a limited time period, the strategic plan has many variable models. The strategic planning process that we studied needs a collaboration between the organization’s staff, board members, and strategic plan committee. This strategic planning process has ten guide steps.

The Red Rooster store was found by Kailis family in 1972 at Perth. It now become a brand and it has 366 stores across Australia and over 7500 staffs. It considers itself as healthy option in quick service restaurant. This study aims to make a strategic marketing plan for red rooster in the next 5 years using the analysis methods such as environment analysis, target market analysis and strategy formulation.

We evaluated our three options by considering depreciation over 20 years, taxable income, income taxes, and after tax cash flow. Determining a before tax cash flow was incredibly difficult, therefore we used the cost of each option for 42 homes.

A business plan is a road map for a team or business and it can be used, as an eternal tool for potential customers and partners. The business plan should describe in details the entire business venture, technology behind it, the size of the target market, customers, competition, business model, team, financial needs and exit strategy. The business plan gives a company insight and allows them to think things through early enough in the process to ensure they have a well defined venture goals and objectives. It also gives the business direction to a clear path for the team to follow and implement on their venture.

Ed Welsh and Bo Haeberle discovered an idea of the solar feeder. After years of developing, the product became very successful. It even won several prizes like the best new product in the Bird Watch America trade show, the national birding convention. After this, Ed and Bo decided to sell their final product under new established company Squirrel Defense, Inc. They opened a small shop in Greensboro and begin the production of the solar feeder so they could take orders for the demanded product. Owners spent too much money and time on developing the product and now, their expectations are high because they have an advantage of unique product and even the investors showed interest in the company.

Every organisation must plan every action it intends to take, in the short-term as well as in the long-term. The company, on the basis of the objectives set by the top management of the organisation should plan for growth, expansion, restructuring of business or otherwise. Every company needs to plan out its strategies according to its future plans in order to avoid surprises and to overcome any challenges they may have to face. Therefore, without planning, the organisation cannot achieve any of its goals.

The thermal performance of two solar collectors (batch system)was experimentally tested. Experiments were carried out during seasons of 2015 and 2016 at Faculty of Agriculture, Zagazig University, Egypt. In January, inlet water temperatures for both models were around 17 oC , and outlet temperatures were 27 and 23oC for models A and B respectively, while in July, inlet water temperatures for both models were around 35 oC, and outlet temperatures were 55 and 49oC for model A and B respectively. Obtained results show that model (A) can rise water temperature higher than model (B) almost throughout the

Furthermore, the basic start of a business begins with a business plan. “A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume”