The Southwest Airlines By Herb Kelleher And Rollin King And Adopted Its Current Name

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The Southwest Airlines was established in 1967 by Herb Kelleher and Rollin King and adopted its current name in 1971. The airline company is a best known for its lowest prices in the airline industry. To better understand the strengths and weaknesses as well as opportunities and threats of the company if through the S.W.O. T. analysis. The strengths and weaknesses are internal factors while opportunities and threats are external factors.
SWOT Analysis
Internal External
• World’s largest low-cost carrier
• Free bag check
• Among most profitable airline in the world
• Excellent customer service
• Among best Airlines to work for Opportunities:
• Expend
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According to the 2016 North America Airline Satisfaction Study conducted by J. D. Power in the low-cost carrier segment, Southwest Airlines ranked second, and improved in aircraft and flight crew factors (see Figure 2). The 2016 North America Airline Satisfaction Study measures passenger satisfaction among both business and leisure travelers of major carriers in North America. The study is based on responses from 10,348 passengers who flew on a major North American airline between March 2015 and March 2016. The study was fielded between April 2015 and March 2016. Southwest also consistently shows up on the top of employee satisfaction studies. Forbs lists Southwest Airlines as the 13th best employer in 2016. Glassdoor rated as one of the companies with the most satisfied employees. Southwest ranks particularly high on work/life balance, career opportunities, employee morale and culture. Southwest also offer perks such as free travel for spouses, children and parents as well as having higher rating for “paying fair wages than peers”. It is also fun to work at Southwest; the core ideology is that fun and work can be combined and having a fun-LUVing attitude means to “Be a passionate Team Player/ Don’t take yourself too seriously/ Celebrate successes”.
One of the major weakness that the airline has is limited international flights. Only recently Southwest start offering international flights to Mexico,
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