The Space Shuttle Columbia: A Case Study

Cross-cultural communication involves an understanding of how people from different cultures speak, communicate, and perceive the world around them. This type of communication has become fundamental to companies as well as entrepreneurs looking to grow their business, in addition to being fundamental as the workplace has become more diverse. In this line is important to highligh the concept of high- and low-context culture.

Communication in the workplace is a process used to transfer information or instruction from one individual to a group or another individual.

Seventy three seconds into its 10th flight, on January 28, 1986, the Space Shuttle Challenger broke apart over the Atlantic Ocean, killing the seven crew members on board [1]. The Challenger was the second space shuttle constructed by NASA and had completed nine successful missions prior to the disaster. Following the accident, the shuttle program was suspended for 32 months as President Ronald Regan appointed a Commission, chaired by William P. Rogers and known as the Rogers Commission, to investigate the cause of the accident [1].

“Culture consists of the symbols, rituals, language, and social dramas that highlight organizational life, including myths, stories, and jargon. It includes the shared meanings associated with the symbols, rituals, and language. Culture combines the philosophy of the firm with beliefs, expectations, and values shared by members. It contains the stories and myths about the company's founder and its current leading figures. Organizational culture consists of a set of shared meanings and values held by a set of members in an organization that distinguish the organization from other organizations. An organization's culture determines how it perceives and reacts to the larger environment (Becker, 1982; Schein, 1996). Culture determines the nature

The case study of the two shuttle disasters, the Challenger occurred on January 28th 1986, and the Columbia occurred on February 1st, 2003. Both majestic and yet mournful due to the loss of life on both mission. The Challenger shuttle flight, OV-099 mission STS-51-L, broke apart 73 seconds into its flight, leading to the deaths of all crew members which included five astronauts and two payload specialists. The Challenger disaster was especially traumatic because young students watched television that were placed in their classrooms so they could watch the launch that day. It was fascinating that a school teacher was on-board as a payload specialist (NASA, 1986.) With a school teacher aboard the flight, it had sparked many interests because at several at young age, understood that education was vital as to why there was such a failure and prevent future disasters.

This text is a good reference point. This text is used to understanding communication within culture. This source also gave a better understanding

Culture can be defined as a set of shared values, shared beliefs and customary ways of thinking doing things, which shape and guides the ways of organisational members. Culture is therefore very crucial as it has the ability to influence the processes or the activities of employees and the functioning of the organisation without necessarily imposing measures and control.

Effective communication also must occur in a broader sense, flowing down, across and up the organization. All personnel must receive a clear message from top management that control responsibilities must be taken seriously. They must understand their own role in the internal control system, as well as how individual activities relate to the work of others. They must have a means of communicating significant information upstream. There also needs to be effective communication with external parties, such as customers, suppliers, regulators and shareholders.

Communication is “the process of relaying information between or among people by the use of words, letters, symbols, or body language” (Cherry & Jacob, 2011, p. 381). Communication is a two- way process; the message conveyed by the sender needs to be heard and understood by the receiver. It is important for “leaders to communicate regularly and consistently with staff” (Shifflet & Moyer, 2010, p. 252). Some

The interpretative view of organizational communication developed from a humanistic approach to organizational behavior. The approach views organizations as cultural centers that develop over time. Consequently, the cultural setting of an organization determines the relationship between the management and the employees as well as between the employees. The interpretive organizational communication approach centers on the nature of communication between human beings in their natural environments. Moreover, the approach seeks to establish communication between persons whose incentive to communicate develops from the desire to accomplish the goals that describe the organization.

Communication is the conveyance and flow of ideas from one person to another. The exchange of information takes place through letters, words, symbols and nonverbal behaviors. It involves the transmission of ideas from the sender to the receiver. Communication is effective only if the receiver fully understands the transmitted information. Many problems and failures occur in organizations due to poor communication. Objective and goals fail due to misunderstandings in the organization. Effective communication provides a chain of understanding to all participants in the organizational framework. It promotes the flow of information both vertically and horizontally.

Culture within an organisation is a system of shared values, beliefs and norms of individuals in the organisation and how the value consensus creates a way in which people behave. The shared values have a strong influence on the individuals in the organisation and dictates how a person acts, dresses and performs in their job. A unique culture is developed and maintained by an organisation which provides guidelines and boundaries, through informal means, for the behaviour of the people within the organisation.

An organization’s culture shapes the attitudes and behaviors of its employees by defining boundaries, providing a sense of identity and stability. It also establishes a standard in regards to what employees should say and do. Culture can be transmitted via stories, rituals, material symbols and language. Culture within an organization is no exception.

Managers were concerned about knowing and understanding each and every perspective of their employee’s cultures. As they know that without studying or knowing the culture, coordination cannot be built between the employees. It is the existing perspective of managers dealing with cross-cultural management (Sultana, 2013).

Human error is a primary factor that makes organisational accidents unavoidable. Human error is defined as a human decision or action in which