The Spaces Of Consumption And The Developments Of Modern Consumerism

1464 WordsMay 4, 20166 Pages
How Desire is constructed within the spaces of consumption and the developments of modern consumerism. Desire has helped build and form what we know today as the modern department store. The idea of wanting something you don’t already have has continually been a driving factor of modern consumerism. Many aspects have influenced consumerism and desire; visual displays within the large windows of department stores have constructed the way in which we desire and consume goods. A window display works by drawing a consumer in towards a store showing them items that they do not necessarily need but have a desire or a want for, leaving a consumer with a want to go inside and purchase the items of which they desire. The interior displays and layouts also influence consumerism and desire. Within the spaces of consumption itself have major impact on the way in which we shop; they are designed to lead us around a certain path, and place similar items next to each other to tempt us into buying more. Although it has been discussed that “in the late eighteenth century Oxford Street had already been described as a ‘dazzling spectacle’ of ‘splendidly lit shop fronts’ and ‘alluring’ and ‘handsome’ displays. (Nova, M, 1996, Page 46) it’s not really until the nineteenth century that the link with consumerism and desire has been considered to have be fully connected. This could be due to the historical and class divides of the years leading up to the late eighteenth early nineteenth
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