Essay The Spirit of Ecstasy

Mercedes-Benz is a brand that is well recognized around the world and it was rated among the top ten most recognizable brands in the world by "Business Week Magazine". “Ever since inventing the car in 1886, we’ve simply never stopped reinventing it.” –Mercedes Benz. They has a history of making history. Since the first car, they has set the pace for what all the cars might someday become. On the consideration of firsts in safety, performance and driving enjoyment, it’s an exciting roadmap to the future. And while there’s a never-ending roster of new achievements, there’s only one reason the world's first automaker remains first in innovation. When it started international production, for the last decade it has successfully established itself in a lot of international production due to the increase in demand and in the attempt to reduce cost and that has improved the sales of Mercedes-Benz.

Brand Building: They began to build a brand, which in the eyes of the people it looked like high class, elegance, luxurious, safest and least affordable for people with a lower-middle economic status or low.

They have brands and models of cars to appeal to every kind of demographic group, and simply cater for the needs and wants of consumers.
• Ford is particularly successful in their sponsorships, advertising and other forms of marketing. Ford is currently sponsoring the football Champions League, with “Destination Football” slogan (Bloomberg, 2005).
• The current research and development activities of Ford allow them to be pioneers in certain production technologies (Kochan, 2001).
Weaknesses

• In an attempt to attract younger generations to purchase Jaguar cars, Ford introduced “baby Jag”. The effects of such an action proved to be negative in damaging Jaguar’s reputation, and is a weakness for Ford (Kerwin, 2002)
• Quality assurance needs to be more of a focal point for Ford to avoid recalling cars and expensive repair operations. (Kochan, 2001)
• In 2002, Ford and Bridgestone experienced a faulty tyre scandal which caused a two billion dollar loss (BBC, January 2002). 
Opportunities

• To develop vehicles that uses other forms of energy than petrol and diesel and to become pioneers in this area.
• The numbers of car owners who replace their old models with new ones are on the increase (Mintel, 2004). 
• Demand for cars by women drivers is on the increase and so is the overall demand for cars (Key Note, 2005).
Threats

• Further increases in gasoline prices, and eventually the world supply of gasoline finishing.
• To become

According to perceptual maps, the BMW, Honda, and SAAB cars are the main competitors. This is because their positions are close to the Infinity G20 in the map. Individuals view Infinity G20 as a brand for success. Moreover, they think that it’s more attractive as compared to its competitors. However, the BMW is the most prestigious and most quite, according to the perceptual map. SAAB is the most roomy and most quite car, according to the perceptual map. Also in Exhibit 1, most of the respondents perceive BMW as more prestigious than the infinity G20 in the market.

Victoire was awake all night contemplating what to do. She had finally risen but as soon as she woke up last nights thoughts were rushing through her mind. Should she tell Teddy before or after the match? Would she still have the courage to tell him how she feels after such a tense game? Gryffindor vs. Slytherin! Would she be able to catch the snitch in time? And would Teddy be a good enough beater? "What am I supposed to do?" Victoire mumbled to herself. This was the moment when her best friend Nina woke up and heard what she was saying. "About what Victoire?" Nina whispered back, whilst slowly waking up. "Umm, nothing! Don't worry! Pretend I didn't say anything okay? I'm just nervous about the Quidditch match." Victoire said, her voice rising

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

These days, social media is always present our lives. Many people like to use social media to promote their products and/or share information. In this report I aim to use our blog, Luxury Yacht (URL: https://gculuxuryyacht.wordpress.com/) to analyse the effectiveness of marketing communication. Furthermore, we will be using a luxury yacht firm to be our integrated brand and also compare the two marketing tools that have been used. Through the analysis we will be able to see what was an advantage and disadvantage and where we should improve. More, through integrated marketing communication we can better understand how to create marketing value for the luxury yacht industry. At the end of this report, we will provide some suggests for our blog which will aim to improve and bring more readers into information on the luxury yacht industry.

Today, automobiles have gained a reputation of refined high-tech product rather than just a means of transport. It has become a moving living quarters, defining the social status of what people aspire to have when it comes to the type of life those people want. In today's automobile business operations, companies should pay more attention to developing the customer’s experience. The experience is an important part of customer value; great customer service is the advantage needed to measure the worth of goods or services. Therefore, only those great idea and marketing strategies can destroy the competition. This means, it is very important for companies to target the right market, set up compelling marketing strategies and make

Based on the article “Types of Luxury Consumers” written by Robert Frank, the issue that arise is the consumers often spend lavishly to communicate wealth and status to those around them. Peoples nowadays believe that having an expensive well-known items will gives them a high social status. This kind of mind set has made a lot of consumers to have a collection of branded things. The author’s point of view is about the theory of luxury lifestyles among luxury consumers. The author also states an argument on a revealed twist in the conventional wisdom surrounding product iconography and branding. The tone used in the article is neutral which is objective as he simply stating the fact and do not influence by emotion or personal opinion. His targeted

THE PERCEPTION OF THE BRAND IN THE MINDS OF CONSUMERS. ONE OF THE MAJOR ROLES OF BRAND MANAGEMENT IS TO CREATE POSITIVE PERCEPTIONS IN THE MINDS OF THE TARGET CUSTOMER ‘(OXFORD UNIVERSITY PRESS, 2016 )

The meaning of “brand” has evolved over time, and different individuals have different interpretations for “brand”. This essay will firstly brief the meaning of brand and explain an idea that “brand” could be seen as a friend with an application of “Maslow 's Hierarchy of Needs”. Next, to have a better understanding of how “brand” has changed, the interviews for generation X and Y were conducted. The research has found that Gen X still find it difficult to define “brand” and they regard brand as a guarantee of product quality. Meanwhile, Gen Y have lots of ideas about “brand” and take it as normal experiences in life.

It has been asserted (Kennedy, 2012) that, a brand collects name, symbol, design, logo and term together, intended to identifies and differentiates a product or service. Consumers regard brands as an essential element of the

This study provides a detailed examination of the highly debated academic conceptions of the notion of brand

Many of the customers in over the world believe that Mercedes Benz primary and key assets is the reputation and the respectable brand. The brand of Mercedes Benz is often mentioned and is being located as a character of the luxury, perfection and comfort. The Mercedes Benz is already existed more than 100 years, and it is still a trusted brand by all kind of professional and businessmen, all around the world. To become a big company like Mercedes Benz is very hard, and demand a large capital investment as well as a long time frame (Jackson, 2001).

Everyone from countries to political parties to individuals in organisations is now encouraged to think of themselves as a brand, in which have seen the obvious success of the brand concept in past years (Geoffrey R., 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding.