The Sporting Goods Stores At Grand Forks Meet The Needs Of Their Current Target Market

Improving the store internally with more resourceful employees, better lighting and displays, and more organized floor plans will start to change the image of Dollar General that the average public holds. A more respectable store will lead to an increase in customers. Dollar General will then begin developing a system of a more sustainable competitive advantage among the small and large firms of the similar industry.

We are aiming at understanding how Recreational Equipment INC. (REI) achieved a competitive advantage through their strategies and how they implemented those strategies. REI differs from the other sporting goods stores in their quality product selection, complements, and excellent brand name promotion. These qualities enable REI to sell merchandise at premium price levels (Morse, 2003).

Athletics Supreme’s sportswear prices are affordable when compared to higher priced competitors like Walmart Stores and Dick’s Sporting Goods with a pricing strategy designed and employed to offer competition to its rival companies. The company does not compromise on its quality craftsmanhip while still offering low prices because it is confident of its loyal consumers. The company’s pricing methodology is flexible and depends generally on the economic trends that might influence buyer behavior in targeted segments focusing on total customer satisfaction as a way of encouraging brand loyalty in a highly competitive

To date, Bass Pro Shop's (hereinafter alternatively "the company") corporate strategy has been to focus on the growing wildlife recreation market. In this regard, Henderson and Moore (2006, p. 598) emphasize that, "Wildlife recreation -- hunting, fishing, and wildlife watching-has garnered increasing attention as an engine of economic activity in rural areas. The expansion and success of rural

Customer Demographics:•Female•14-18 yrs old•middle class• high school education•have average 2 siblings•parents both work, have college degrees•outdoor active lifestyle•interest in surf, skateboarding, and/or snowboarding•personality is free spirited, spontaneous, social, and sport orientedIn regards to the statistics of the buyer profile compared to the actual product consumer profile is influenced by outside factors.

Participation in youth sports in the United States is on the rise. “Organized youth sports are highly popular for youth and their families, with approximately 45 million children and adolescent participants in the US” (Merkel, 2013). There are many benefits for children that can be attributed to sports such as: physical activity, learning motor skills, sense of belonging, stress relief, and many more. With childhood obesity on the rise recreational sports has never been needed more than it is today. “Over the past three decades, the incidence of obesity in children has tripled, with one of every three children being affected” (Merkel, 2013). Obesity has many long-term health problems related to it such as: diabetes, heart disease, high blood pressure cancer, asthma. We can attribute this health problem to changes in our society over like increased technology, increased crime rates, fast food and isolated suburban neighborhoods. Sports and other physical activities are needed to keep children from causing further damaged to their future.

The location has the biggest impact on why they sell different products. Cabela’s stores are mostly located in the northwest region of the United States, so for this reason that is why they sell more hunting than fishing equipment. They do have stores all across the country, but are mostly in this area. Bass Pro is mostly based out of the southeast corner of the United States. The reason for this is because bass fishing and fishing in general is more popular in this area of the country. This is also why they sell sea fishing equipment, and not as much hunting equipment. The two companies have stores all over the midwest. This is the area where hunting, and fishing is more popular and practiced.

“Mobridge, South Dakota, founded in 1906, is a city with a rich history and an economy driven by tourism and recreation.” (City of Mobridge, South Dakota 2016) Missouri River Pins and Pizza was built in 1998 to enrich the lives of the youth in Mobridge, South Dakota. It was a bowling alley until 2005, when it burned down. Many years ago, I remember celebrating not only my birthday, but many other of my friends’ birthdays there. They had the best pizza ever. When it burned down, it left and still leaves no place for the youth to gather. Mobridge no longer attracts many families and the youth are turning to crime as their only pastime it seems nowadays. The best solution to remedy these problems is to build an activity center attached to a fitness for all ages of Mobridge and surrounding communities to gather, keep obesity rate down and mostly keep the youth out of trouble.

With the economy in a downturn it makes it a lot more difficult for people to justify spending the money on things that they really do not need. And since these stores are not everywhere you go it causes people to travel long distances in order to visit, which means they have to spend additional money on fuel to get there. The gas prices have been increasing to amounts that have put a damper on a lot of peoples travel plans. With all of the economic problems some customers are going to go somewhere that is more local and better in their price range. In addition, Bass Pro Shops face threats from traditional and specialty sporting stores, mass-merchandisers, and catalog and Internet-based retailers. These merchandise providers are everywhere and the 50 Bass Pro Shops that are currently in the United States and Canada can be quite a distance for the outdoor enthusiast that already knows what he or she may need. Furthermore, the consumer who enters a store with the intention to only touch and / or play with an item that he or she ultimately plans to purchase online threatens all retail stores.

The Grande General store is located on the outer edges of Denver, Colorado. The store is well know and well respected amongst the local community. The current employees are also dedicated to the store and

This type of new program offering and adding one-on-one training for his current customers would increase NOCO’s market penetration in the 10-13 year old group too. Using customer satisfaction surveys would be a great market research tool for Dyer to use to identify the types of new programs his customers are looking for. Diversification in NOCO’s target markets is another avenue for Dyer to explore to expand his business. Consumers in Colorado are very interested in soccer. Is there enough interest to warrant developing adult soccer teams? Is there a market for toddler soccer training? What about a childcare program for younger kids so parents can watch older kids compete in the tournaments? Dyer needs to hit the pavement in his community and in the neighboring communities to get first hand feedback from the demographics he is targeting. In order to increase awareness of his business in the towns adjacent to Fort Collins, Dyer could host recruiting events in Loveland, Longmont and Greeley. With the information he gathers at those events he could consider the viability of bussing new customers to Fort Collins or offering camps outside his home base. This type of market development could be instrumental in growing NOCO into the recognizable brand that Dyer wants it to be.

Some GNC stores were too close to one another, and poorly-performing stores were harming the overall bottom line. The company was also plagued by lawsuits and complaints involving anything from false claims about vitamins to fiscal impropriety.

The product will be aimed at males and females between the age of 16-44, as this age group are the most active in sport, as shown in figure 1.2.

Many people prefer the smaller stores, not wanting to deal with the vastness of Bass Pro Shops.

As teams use youth marketing to make their organization grow, they must realize it’s important to know the most appropriate time to deliver certain messages. Marketers must understand that marketing to a seven year old must be different than marketing to a ten year old. For example, the NFL has been working in the past few months to sharpen their focus. They have really focused on the eleven to fourteen year old group. Statistics show that the time in the life cycle when kids are making decisions about participating in football and long-lasting decisions about sports consumption and viewership.