The Sports Analytics Industry : A Niche Market Of Sports And Recreation Industry

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

The consumer market for ESPN’s streaming service is made up of sports enthusiasts who need access to live events and sports information on-the-go. According to our situation analysis, consumers use ESPN for their sports needs because of ESPN’s strong brand name; the ESPN brand promotes awareness and trust to consumers within the sports entertainment market. Due to ESPN’s focus on a higher purpose, many consumers choose ESPN over competitors for their environmental sustainability and diversity initiatives. Thus, ESPN’s well-known brand name and positive public image bolster ESPN’s favorability among sports enthusiasts within the entertainment market.

The National Football League and its’ franchises uses big data and statistical reports on attendance over the years to find a relative price that a customer finds reasonable for the experience. However, customers should expect high prices since a customer is paying for a better experience than watching the game through television. Customers are sensitive to price changes since this is a leisure activity. When economy is not well, the less customers are willing to purchase game tickets and merchandise since the customers have less spending money (IBIS World 2016). Therefore, the franchises have to monitor the economy to adjust the

Although imperfect, marketing research will help define a marketing problem and opportunity by systematically collecting and analyzing information, develop relative findings, and help to develop the appropriate marketing actions. This marketing research can be done by implementing a five-step plan. The first step is to define the problem facing Prince Sports. Here, marketing research specific measurable objectives are identified. Next, the research plan is developed with any constraints on the research, the actual data needed, and how best to collect the required data. The third step of the research plan is to collect the relevant information or data. Prince Sports needs to collect primary and secondary data to make rational, informed marketing decisions. There are numerous ways to collect such data, two of which are panels and experiments, and data mining. Once the data has been collected, Prince Sports will be to analyze the different data and develop findings related to the data collected. Once the data has been analyzed, the results will be presented to Prince Sports leadership who are responsible for developing different marketing actions. The final step of the marketing research plan is to take the marketing actions and implement and monitor the recommendations. An

Though there have been so many factors to determine the success of a game especially in sports, there are only few that provide real life experience. With the growing gaming market and the increased number of gamers who are aware of the world market in games and sports, the requirements to keep up a competitive game system is essential to the business of gaming (Ruggill & McAllister, 2011).

One of the greatest obstacles that the NFL has had in introducing football globally is that many people outside of the United States and Canada find the rules complex and confusing. To help teach people more about football, the NFL designed an interactive website platform which teaches fans the fundamentals of American football (Hardcastle, 2012). The website seeks to directly address the queries, making it highly interactive. This website also serves as a foundation for advertising and promotional decisions; it can show executives which areas of the world are visiting the site, and showing interest in football which helps for deciding which venues to select for future NFL International games. The website also assists in identifying individuals with similar characteristics that have significant implications for the determination of marketing strategies; market segmentation (Market Segmentation, 2002-2010).

Throughout the Michigan Sports Business Conference, undergraduate and recently graduated students were able listen to an impressive list of speakers speak about the sports industry and the digital age. This conference was able to create a smart and innovative agenda where various facets of the sport industry were discussed. Since people are extremely passionate about sports and would love to work in this field when they graduate from any university, MSBC put together this conference to attract top sport executives like Jaymee Messler, Erik Sorenson, and David Bowman to educate and develop the potential leaders of this industry. While every speaker and panel was fascinating to listen to, the speaker that was most captivating and alluring was the final speaker of the day, Jaymee Messler.

The study of sports analytics is a common strategy and performance tool for players and fans. Many professional athletes will study analytics to help improve their game. Not only do professional athletes use this to their advantage but fans and workers in the sports world can use it to study the game and make wise predictions. Sports analytics also provides an in-depth evaluation of how numbers can track a particular sport and helps us follow along to a closer degree. Sports analytics provides a strategy for studying player’s habits and the selected sport as well as digging deep into the root of the game and understanding it from an analytic point of view.

Fannect LLC is a company that develops, runs, and maintains an app known as Fannect. Fannect is an app designed to not only determine the fan base of a sports teams but also rank individual fans. It is, therefore, a unique platform that enables fans to partake in competitive sport events that are powered by social network that aim at measuring the fans enthusiasm, ardor and comprehension about the team. The company aims at creating such kind of a platform and endeavors to reward fans for their loyalty to their favorite teams (Fannect, 2012). Given the nature of the industry, sports, that the platforms targets and the current trends emerging in teams fan base constitutes its critical strengths. In particular, features of the app like gameface, score guessing and photo competition for best game day picture gives the app a competitive edge in the social network market (Fannect, 2012; Richter & Nadine, 2007). In terms of opportunities, Fannect have multiple sporting clubs and teams from various sporting activities to pocket as clients. However, the current pace of technological development will give room for proliferation of related apps that will pose threats to Fannect. In addition, some features of the app makes it vulnerable to stiff competition from other social networks(Richter & Nadine, 2007). In addition to the SWOT profile outlined, Fannect LLC is greatly vulnerable to macro-environment forces. The changes in social-cultural

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Putting together, the optimal lineup to pursue championships is the ultimate goal of every sports team. Data analytics provide extensive detail into player abilities that allow team management to compose the most cohesive unit that they can. Both styles of football, American and European – aka: soccer, have

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Performance profiling is used in many sports and has been found to enhance coach-athlete communication by enabling the coach to understand how the athlete currently feels about their training or performance. This information has been found to assist the coach in the development of training sessions that take into account the athlete’s perspective.

As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011).

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).