The Sports And Fitness Club Industry

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Executive Summary All-Star Sports Complex will be a full-service multisport complex situated along the Interstate in D.C. Virginia, and Maryland area. There are currently no other sports facilities like this one anywhere in this area. The keys to success for All-Star Sports Complex will be our ability to market effectively, creating an unmatched "cool" atmosphere where people will like to be, and hiring qualified/certified and knowledgeable staff to aid in the running of our programs. The sports and fitness club industry is a booming business that produced over $21.8 billion last year, which is an increase from 20.3 billion the prior year, and is projected to continue its current trend according to gyminsight.com. All-Star Sports…show more content…
seven leagues running twice a year with 8 - 12 teams per league). 3. Sponsor and/or support four community events in our first year of operation. 4. Show at least a 5% return to investors in the first year of operation. Commitment to the Community Besides providing an excellent value to our customers, All-Star Sports Complex is determined to create an unmatched sporting atmosphere that will add to the enjoyment of every member and employee of the facility. Dedicated to the community, All-Star Sports Complex strives to support and sponsor community events, as well as host them whenever possible. Our hope is that through the use of our facility, members ' enjoyment and appreciation for sports, fitness, and for life will be enhanced. The Opportunity There is no structured institution in the United States, specifically in the DC, Virginia, and Maryland area where children can learn lacrosse, field hockey and soccer from an early age on. Furthermore facilities are lacking quality and do not provide parents as well as college graduates with a chance to learn the sport of their child or take part in their child’s sports experience. Lastly there are no sports complexes that offer healthy varieties of food instead of snack and fast food. Washington DC and the surrounding counties are some of the richest, most highly educated, and, most importantly, youngest in the nation. With a high population density, low median age, and high percentage of physically
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