The Sports And Fitness Club Industry

2885 Words Nov 18th, 2014 12 Pages
Executive Summary

All-Star Sports Complex will be a full-service multisport complex situated along the Interstate in D.C. Virginia, and Maryland area. There are currently no other sports facilities like this one anywhere in this area.

The keys to success for All-Star Sports Complex will be our ability to market effectively, creating an unmatched "cool" atmosphere where people will like to be, and hiring qualified/certified and knowledgeable staff to aid in the running of our programs.

The sports and fitness club industry is a booming business that produced over $21.8 billion last year, which is an increase from 20.3 billion the prior year, and is projected to continue its current trend according to gyminsight.com. All-Star Sports Complex is conservatively projecting a net profit in its first year of operation profits increasing to over $1.2 million by the end of year three.

Mission

All-Star Sports Complex is a multisport and fitness complex designed to be used by the residents of Maryland and the surrounding areas. It is our mission to provide the best programs, staff, and equipment, to fully meet the various sports and fitness needs of our members, while generating a profit for the owners and investors.

Objectives

The main objectives for All-Star Sports Complex are as follows:

1. Sell 250 memberships in year one, 500 by the end of year two, and 1000 by the end of year three.
2. Organize and develop various sports leagues and market them effectively so as to fill…
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