The Sports And Public Relations Essay

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

In today's media saturated culture, sports' programming has become a big business. The sporting industry, with annual revenues of over $100

* Rocky’s strong reputation throughout the community generates a lot of repeat customer business and word-of-mouth recommendations

People have been entertained by sport since before the gladiators in the Roman Coliseum. In the 20th century, the publics’ passion for sport consumes more and more of their free time. As sports figures became internationally recognized, athletes began to realize their need for professional representation. Thus, sports agents were born. The field of sports agents has grown since then into an enormous field. Agents now deal with every aspect of an athlete’s life. Agents can be considered professional mangers who find the best place for their client’s talent.

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

     For my career research paper I have chosen to delve into the world of the sportswriter, and take a closer look at what that occupation may hold for myself. I have chosen to research this form of journalism because I consider myself to be a sports fanatic, and would very much enjoy spending the rest of my working days writing about the conditions in the world of sports. During the last year or so I have taken a period of time everyday to relax and read over sports articles from baseball and football at some of my favorite websites, such as espn.com or nesn.com, or to sit down and watch Sports Center on ESPN. I also seem to have an ability to remember statistics and rosters of players and

The price that we pay is the value that we associate to any product, whether it is a good or service. It is the compensation given to a person or authority to purchase an object or service. The greater the value associated to the product, the greater the price.

of those rare people who really knows how to "make things happen." I have gone

Education has always been emphasized in my life, and my family has done whatever possible to ensure I am always obtaining the best one possible. So when that meant taking extra classes, attending the middle school with longer hours, or leaving the city to go to a school very unlike home those were all things I did. When I knew money was an issue I began to make sure to work ten times harder to qualify for any scholarships or opportunities out there. It has been far from easy. However, although financial need is the biggest concern my family and I have there is one thing I have found myself especially struggling with, reassurance.

Another important aspect of sports is the media and news part of it. Cooperation and legal rights can be greatly disputed in the area dealing with the media. The person that is the main

A major role in my life would definitely be sports. It is almost as if I look up to sports because I could not live without them. Sports pretty much define me as me. I love to play sports as well as watch all kinds of sports on T.V. and if I could ever go to a game and watch the players play live I would be thrilled. Basically sports define me because I am ambitious, I finish what I start, I set goals for myself, and I am a fierce competitor in which I love to win and I hate to lose. The greatest part about sports to me is living for the moment when the game is on the line and the pressure is on can you come through and make a play for your

"If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it"(Ross)

"Politics has come to be considered not only inappropriate in the arena of sports, but actually antithetical to it," Zirin says. "We want so much to see sports solely as an arena of play, not seriousness. But here's the thing, this can cheapen not only the greatness and relevance of sports to us as a society, but also the courage of the athletes" (The Nation). The pursuit of fame, wealth and status can blind the human conscious, which is why it is important for us to encourage athletes to speak their minds. As a nation, we should not silence the athletes, because it is the truly courageous athletes who have the audacity to stand up when it’s not popular. Sports should be used as a platform for a certain kind of politics: militarism,

“Sports are for fun, but they also offer benefits and lessons that carry over into all aspects of life”. This well-known anonymous quotation conveys the message that sport is the game which has some rules and custom. It is not only for fun and entertainment, but there are also some benefits of playing sports and which gives some important lessons for life. Every kind of physical sports is healthy because it involves running, jumping, stretching, mind skills and much more. There are so many sports available in the world nowadays, but we can categorize them by the numbers of players, the three main categories are individual sport, dual sport and team sport.

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.