The Sports Industry Merged From Pure Athletic Competition

Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans.

During the transition into the new millennium, a number of factors including new technology, sports personalities, and originality of new fans, led to the media destruction of modern sports. The media changed professional and amateur athletics into businesses rather than into moralistic entertainment while disgracefully exploiting higher education and individuals in the sporting world. The press has also produced a new set of ideals and attitudes in the fans and players of popular sports (Torr 49).What began in the transition to the new millennium is now an ever-occurring phenomenon that plagues the wide world of sports.

Throughout the Michigan Sports Business Conference, undergraduate and recently graduated students were able listen to an impressive list of speakers speak about the sports industry and the digital age. This conference was able to create a smart and innovative agenda where various facets of the sport industry were discussed. Since people are extremely passionate about sports and would love to work in this field when they graduate from any university, MSBC put together this conference to attract top sport executives like Jaymee Messler, Erik Sorenson, and David Bowman to educate and develop the potential leaders of this industry. While every speaker and panel was fascinating to listen to, the speaker that was most captivating and alluring was the final speaker of the day, Jaymee Messler.

In today's media saturated culture, sports' programming has become a big business. The sporting industry, with annual revenues of over $100

Racing has been around for many years. People are addicted to the speed and the configuration of racing. Racing has proven to be a great way to get people together and race cars or according to the video even horses. Racing has come extremely far, as it used to be illegal to do and now people are making a living off of it.

NASCAR should create a new racing series while creating a linkage of suppliers, vendors, buyer, and customers through informational, technological, social and structural linkages (Ferrell & Hartline, 2014). Intensive distribution should be utilized to offer as many sales opportunities as possible and gain exposure (Ferrell & Hartline, 2014). The new series should generate interest in new and existing fans while simultaneously converting other sports fans to watch and attend NASCAR events through the use of social media, advertisements, sponsorships, and endorsements.

In the past two decades, professional sports have skyrocketed to the top of the world’s cultural hierarchy. In an age where online streaming services such as Netflix and Hulu are leeching viewers from conventional television networks, professional sports have witnessed almost unprecedented growth. According to a 2011 study by A.T. Kearney, the sports industry is growing faster than overall GDP in developed countries such as America (Collington, Sultan, and Santander,“The Sports Market”), and the 2015 Super Bowl was the most watched television broadcast in American history (Pallotta, “Super Bowl XLIX posts the largest audience in TV history”). As the amount of money and attention poured into this booming industry grows, the influence of its

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Using footage that is gathered from inside the track is one of the most effective ways for increasing the popularity of the event. The viewers want to see the racers reactions up-close and personal and see what is going on in the vehicles of the racers. One is the Bat-Cam, a camera that travels along a nearly half-mile long cable suspended above the track and can reach speeds of almost 100 mph. Another is a helmet cam that shows almost exactly what the driver sees. This connects viewers with the racers on a more personal level so they can almost feel like what it’s like to be in the racecar speeding away and competing with the other races during every moment of the race. It’s also a way to get the audience familiar with the different personalities of the racer, therefore increasing the popularity of the sport.

audience to specific sports (Arun, 2004). In general, sponsorship holds a unique position in the

Sports have always been one of the major factors of the society and economy. Back in Ancient Greece, the homeland of the Olympic games, the Greeks believed that a healthy body was very important and sports played an important part of the society. Nowadays, the sport industry has grown to a direct and indirect economic impact of the countries, with organizations and sport events that have fans and supporters from all over the planet that are willing to spend a great amount of money in order to show their support for their favorite team, player or club. That happens because sports entertain people by watching their favorite sport teams play in some of the sports mega-events.

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

Sports franchises, leagues or sports management companies have a diverse range of portfolios where there are multiple avenues for employment. A sports content and technology business will typically look to hire candidates for its team across multiple roles, who will be responsible for conceptualization, planning, execution and delivery of best-in-class products which include Match Centers, Fantasy Gaming, Social Media Innovations across Digital platforms that aim to revolutionize the sports fan experience.