The Standard Of Beauty Portrayed By The Media

Advertisements tell women and girls how they are supposed to look by creating an "ideal female beauty" by using tools such as Photoshop that create impossible beauty standards

“The average American is exposed to over three-thousand ads every single day, and will spend two years of his or her life watching television commercials” (Kilbourne). Everyday people are exposed to billboards, television commercials, influential mall kiosks, and magazine images that portray beautiful, flawless, perfect women selling a product. The women in these advertisements have had their hair, makeup, and even their body profile altered in order to look a certain way. That altered image is what Americans think beauty should be. Advertisement companies are continuously photoshopping women in their advertisements, giving a false idea of what women should look like; this is wrong and it needs to be banned in the United States.

Is it possible to define beauty? The answer is seemingly yes, though agreement on said definition(s) is an entirely different matter. Some concepts have the luxury of general consensus. Of course, where there is consensus on definition, there will be debate on operationalization. Nothing remains unchallenged. Beauty, however, is in a class of the transient, the ineffable, and the ephemeral. The word is just a word, but the identity ascribed to it is of the mysterious. So how does one begin to define beauty if such an act is possible? Very simply, we look at people, places and things through a personal lens, which consists of social institutions, norms and values.

Why does the media use Photoshop? The internet, magazines, television, and advertisements in any public or private places uses Photoshop to create an illusion of what a perfect girl or person is. The photoshop the media is used to erases cellulite of the models and cuts parts of their body to make them thinner. But some people may say they might not like seeing someone fat or a more realistic picture because it would make them feel bad. The problem in that is these younger or naive girls are being affected and feeling bad about these unrealistic pictures of these super skinny models. Using photoshop is creating illusions of these models that look anorexic and if the media used something more realistic they would realize they are normal and not need to drastically lose weight, go tanning or whiten their teeth. Ashley Brown said “Photoshop has the power to manipulate appearances beyond recognition.” She writes in an scholar article how Photoshop can change appearances in a

Beauty standards in the media are one of many reasons feeding and eating disorders are a rising problem. The unrealistic body types of being extremely thin, in pop culture, are influential factors for many teens, especially teen girls. According to the Diagnostic Statistical Manual of Mental Disorders, fifth edition (DSM-5), anorexia nervosa is a “restriction of energy intake, intense fear of gaining weight, and a disturbance in the perception of one’s body size” (American Psychiatric Association, 2013). Individuals diagnosed with anorexia tend to place a high value on their shape and weight, which can interfere with their daily lives. Individuals diagnosed tend to view of their body shape in a distorted representation. The motivation to become

By taking a different approach and using comedy and entertainment, Tina Fey has brought people together to understand the important topic of body image in a way people will listen. Body image for women has been a major issue in our world and there has been little change to stop it. “‘Why can’t we accept the human form as it is?’ screams no one. I don’t know why, but we never have. That’s why people wore corsets and neck stretchers and powdered wigs” (142). Everyone wants perfection. Everyone wants what they don’t have. No one is perfect. Everyone has flaws. If the world cannot accept this, people will continue resorting to modified images to produce this “ideal beauty.” One of Fey’s more interesting stories is when she talks about photoshop. Photoshop is a tool which contaminates how people see the human body. But this “perfect body” is intangible. Fey states that everyone is beautiful, and it takes a strong society to believe it. “Photoshop is just like makeup” Fey states, “when it’s done well it looks great, and when it’s overdone you look like a crazy asshole” (142). She relays on the idea that we are taking away the reality of our bodies when using photoshop. Fey’s attachment of a joke with the large and complex idea that photoshop dehumanizes a person is what keeps the reader captivated with the story and wanting to know more. Fey is able to reveal that a picture is an alteration of the true beauty of a person when put through photoshop. The reader is therefore able to assume, beyond all of her funny jokes, Fey

The dove beauty campaigns are again a perfect example of this, as they depict a digitally altered photo of a woman being presented on a billboard (Tpiper). Depicting a remarkable transformation of an ordinary woman, this video shows a billboard model being produced through means of excessive makeup and hair styling in conjunction with digital editing after the photo was taken. This woman is not natural. She has pounds of makeup on her face, as well as photoshopped touchups, and yet she is perceived by the public as the standard of beauty. Nobody is able to compare with such a carefully sculpted face, and therefore this establishes unrealistic expectations

Photoshop is known to fix even the slightest imperfections. This sets impossibly high standards for what women expect for themselves. Photoshopped images are destroying America’s body image. The media sets up high beauty and body standards for women. The media takes beautiful women and tells them they are not beautiful enough. Being beautiful nowadays is having a face covered in make-up, being “skinny” is having a thigh gap, and to be perfect is to have no flaws. Women need to start realizing they are beautiful with their flaws, but it’s a hard process to love your flaws and imperfections. Dove made a commercial about loving something as simple as your curls. A handful of young women (ages 5 to 11) were asked about how they feel about their

While people consider it to be an art form in today’s world, in the field of advertising these programs help to alter a person and their body to promote absolute flawlessness. The images are so extensively manipulated so as to produce the person with perfect skin, perfect features, and a perfect body.

The film “Killing Us Softly 4,” by Jean Kilbourne elaborates on the fact that women and the female physique are over-analyzed, objectified, scrutinized, and treated as a means for financial profit by advertisements in our current society. Ironically enough, there are about 3000 ads shown to an individual on a daily basis (Kilbourne 2010). As stated in the film, editors use multiple photos of women to devise an impossible body type, implementing an image of who and what women are in our current society, and this is all done with the aid of Photoshop; the images are constructed, they are not real (Kilbourne 2010). It has been noted that 75% of women have an eating disorder; this seems to be an unfortunate pattern within groups of young

This article talks about how photoshop allows advertisers to give models different body types that they did not had before. The false images affects the way that people see beauty in an unrealistic way, also false image cause low self-esteem and negative impact of people body image. With false advertisement women feels pressure to have the perfect body either by plastic surgery or unhealthy diet plans. This article is useful to use because it shows what the media uses to bring people self esteem down and how people would look at their body image differently

Teens often feel flawed if their bodies do not match up to those of models and actors. Media’s portrayal of women is a mirror image of what society wants teenagers to look like. Advertisements often stress sexuality and the importance of being physically attractive in an attempt to sell products, however people are concerned that this is pressure on women to focus on their appearance.Photoshop and airbrush are currently at their extreme such programs have existed for removing minor imperfection such as stray hairs, the advancement in technology has made it possible to manipulate an image creating unrealistic perfection. Celebrities are airbrushed to perfection on their album or movie covers but it is not actually them. Aside from enlarging eyes,trimming thighs, and airbrushing away wrinkles, more dramatic measures are now taken Images were not inclined to the manipulation with Photoshop and airbrushing which create images as it is seen today. Magazines did not start airbrush and Photoshop their models until the 1980s. In the fifties, models like Marilyn Monroe would grace the weekly covers but they would have been seen as overweight by today’s

Artists, editors and photographers plead the fact that they were provided with such great tools, but are constantly criticized for using them. Although there have been some very questionable fails in ads that deal with Photoshop, there have also been some very successful trials with Photoshop. Even though Victoria’s Secret models’ are retouched to have the ideal “beach bod”, they are also and inspiration for most people. According to Holmstrom in 2004, “results of studies done by both Crouch and Degelman (1998) and Biocca (1992) have shown that media increases positive body image, rather than a negative body image, in young women.” The exposure to these models’ beautiful bodies supposedly raises a positive body image amongst young women. Self esteem is raised because they aim to achieve the bodies portrayed to them in the media. Victoria’s Secret is obviously reaping benefits from this as well. Being one of the most famous lingerie stores in the United States and selling their bras from prices anywhere from $20-$258 (for one of their Designer Collection lingerie sets) along with the millions of women and teenage girls shopping at the store for the perfect fit that makes more self-confident, even if they’re the only one that ever sees their

With the media being a very popular way of communication and self expression in today’s culture, it influences the way of younger generations to be more involved in today’s technology, and to allow them to influence the world by the press of a button. But one of the topics that is very controversial is that in today’s society is the high expectations of what they think a girl has to look like, from girls not having stretch marks or scars, to magazines and photographers using photoshop to convince readers that the model looks like that. With all of these being factors that there is pressure is high for many girls around the world, this has to resolved.

There are obvious unrealistic beauty standards in today’s delusional society, which are resulting in mental and physical health problems in young girls. The media is fixated on what the perfect girl should look like and girls are practically killing themselves to look that way. Between photo shop and filters, people are able to make anyone look “perfect”. Many people in our society do not realize that the pictures they see in magazines and online are fake and photo shopped to the point where it does not even look like the same person. Girls end up doing unnatural things to try to achieve this look because, they think that’s how a “healthy” girl is supposed