The Star Wars

For instance, the little girl never had to change the batteries once in the teddy bear she received from her dad, they were perceived to be long lasting. Also, the girl always trusted her dad that he did love her and even if she was upset and didn’t understand why her dad was gone for a long time, she brought the teddy bear everywhere, until finally, he came home. This parallelism was a big literary element in the commercial because it helped the audience clearly see the connection between the story and the

Most commercials that advertise products often throw them in the viewer’s face. Companies believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote its product with a down to earth, heart touching story that audiences can relate to.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

The reason for this is that from the advertisement one could sense an appeal to our sense of identity, self-interest and emotions. It added some amount of excitement and humor. A positive image was created from the video about the Papa John’s Pizza and it really made me feel persuaded to buy the pizza.

By displaying the innocence of the boy, it might help families who watch the commercial relate to their own children. Secondly, we see the mother in the commercial who appears slightly irritated with her son since he’s been trying all day. This character choice might help other parents relate to a situation where they’ve gotten annoyed when their child gets too involved with pretending to do something. Finally, we see the father at the end of the commercial who wants to assist his son when pretending to be Darth Vader. By showing a father who helps his son believe he was successful with using the force, it demonstrates a loving and caring relationship. This might make fathers who watch the commercial want to go out and buy the car to be that loving and caring dad.

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

Incorporating inner beauty is emotionally effective because it’s something most people can relate to. “It’s not about what’s on the outside; it’s the inside that counts” is a common quote we use in life, and most people try to apply that quote to different circumstances. People try to see inner beauty in objects, but most importantly, people try to see inner beauty in other people. Making a commercial about a car that deals with inner beauty automatically makes people compare the car with a person, and how they would see inner beauty in a person. The main objective of the ad is to get the audience to give humanity to their product which causes them to have an emotional connection to a car.

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

The target audience for this commercial is car owners. If you are too young to own a car, an insurance agency advertising car insurance will not interest you. A person who does not own a car might get a kick out of the humor in the commercial but will not bother thinking about the commercial much further.

The creator and director of Star Wars, George Lucas, was incredibly successful for his movie series, but even more successful for its overall purpose: to sell toys to ten-year old boys. The use of ethos, pathos, and logos are very abundant in this movie. Ethos, Greek for “character”, is anything referring to or relying on the author’s credibility. Pathos, Greek for “emotional”, is anything that makes you feel emotion. Logos, Greek for “word”, is anything that makes you think. By using these he was able to persuade the audience into thinking, feeling, and loving Star Wars, making the audience want to purchase figurines.

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

The film series began on May 25, 1977 with the release of the film Star Wars (subtitled Episode IV: A New Hope in 1981[2][3][4]) by 20th Century Fox, which became a worldwide pop culture phenomenon. It was followed by the similarly successful sequels The Empire Strikes Back (1980) and Return of the Jedi (1983); these three films constitute the original Star Wars trilogy. A prequel trilogy was later released between 1999 and 2005, which received a more mixed reaction from critics and fans in comparison to the original trilogy. All six films were nominated for or won Academy Awards, and were commercial successes, with a combined box office revenue of $4.38 billion,[5] making Star Wars the fourth highest-grossing film series.[6] The series has

Remember how Rey (Daisy Ridley) and Finn (John Boyega) went from complete strangers to instant friends and allies once they boarded “the garbage” in Star Wars: The Force Awakens? It turns out that director J.J. Abrams had other plans for the characters when they initially worked on Episode VII. However, a delay in the shooting due to Harrison Ford’s injury actually helped get the scenes rewritten!

In the first advertisement, it shares a behind the scene commercial video in the process of making the film to advertise the car. It uses a lot of ethos to promote the car. The authority of famous producers and actors bring the car onto a higher stage. The credibility of these people develops a trust for the audiences to be interested in the commercial. This distinct product fit perfectly because it reflects the character in the movie to be “sophisticated, sexy, and smart”; these words were used to describe the car. The image of the main character in the movie is portraying a fancy, upper class, and successful business woman. She was wearing a white silk blouse and a white skirt that comes with a tight belt around her waist. She also wore a white suit jacket over her shoulder; which brings out a glamorous look that creates an image of a