The Startup Owner 's Manual

1610 Words Oct 5th, 2016 7 Pages
The Startup
Owner’s Manual
By Steve Blank & Bob Dorf

A Book Review by:
Rob Markowitz

MBS Capstone 600
Rutgers, The State University of New Jersey
Professional Science Master 's Program
118 Frelinghuysen Road, SERC Building, Room 221
Piscataway, NJ 08854-8019
“Get out of the building!”

“The Startup Owner’s Manual” is not a book, it’s a reference manual for startups; a monolithic blueprint. And, it is one which serial-entrepreneur Steve Blank mocks up with the finesse of an architect who has spent decades building successful companies. In his earlier work “The Four Steps to the Epiphany”, Blank set the stage as an innovation-oriented thought leader whose experience based strategies embrace the science of building a business, replete with hypothesis testing and experimentation. “The Startup Owner’s Manual” finds these insights evolved and expanded, a precise guide mapping all aspects of the demands of a start-up, ranging from the mindsets that fail to the questions that need to be asked. To understand the customer and the market, we must test these assumptions in the wilderness of reality. With this textbook, Blank skillfully offers to take us into the jungle, and out of the building.

Key Concepts

• Customer Development: The customer development process is central to the success of a startup, and is guided by fourteen rules and four steps. The theory utilizes fact finding and hypothesis testing to challenge assumptions against the reality of…
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